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This webinar will focus on recent developments in Outdoor (Out-of-Home) advertising. The talk will focus on how on how emerging technologies, such as facial recognition and proximity (Beacon) sensors are increasing the effectiveness of Outdoor advertising media such as shopping mall posters, digital signage and billboards. Teachings delivered by Dr. David Rice, PhD, Program Director of the Master of Marketing (MMKG) program, Associate Professor of Marketing.
October 22, 2019 10:00 AM - 11:30 AM
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