CharityVillage

Social Media Manager - Second Harvest

May 13, 2025
Etobicoke, Ontario

Elevate Your Career and Impact at Second Harvest

Location: Etobicoke, ON
Date: March 2025
Department: Marketing & Communications
Reports to: Director of Marketing
Status: Full-Time
Salary: $65,000-$70,000 Per Annum Plus Benefits
Time Required on-site: 50% (approximate)

The Opportunity Awaits—Where Passion Meets Impact!
Second Harvest is Canada’s largest food rescue organization and the expert in perishable food recovery. We rescue surplus, unsold food from across the supply chain and redistribute it to non-profits across the country to feed communities. Demonstrating our values of community, environment, integrity and collaboration, we strive for No Waste. No Hunger.

We are looking for a strategic, creative and data-driven Social Media Manager to lead and grow Second Harvest’s social presence. This role is responsible for developing and executing a comprehensive social media strategy that increases brand awareness, expands our reach through organic and paid content, drives engagement and grows our audience across platforms. The ideal candidate is a strong communicator with a deep understanding of digital trends, audience development and content creation. They will also have expertise in Meta Business Suite, including setting up, managing and optimizing always-on ad campaigns to ensure sustained visibility and impact.
If you are ready to bring your expertise and innovation to a mission-driven organization, this is your moment.

Enter Second Harvest…
Think we're just about redirecting food surplus? Think bigger.

Here's why Second Harvest is your next career leap:
  • Pioneers in food rescue, we are a renowned leader in perishable food redistribution across Canada.
  • With a mission fueled by a no-waste, no-hunger ethos, we're not just changing the game—we're rewriting the rules.
  • Our strategic approach aligns with the United Nations’ Sustainable Development Goals (SDGs), making every day a step towards global change.
The Role:
The Social Media Manager is a key role in expanding our reach and visibility with both business audiences (B2B) — including food businesses, donors and industry stakeholders — and the general public (B2C), to educate Canadians about the impact of food waste through national storytelling.

Your Impact:
  • Develop and implement a strategic social media plan that enhances Second Harvest’s visibility, engagement and impact.
  • Manage and execute day-to-day social media content creation, scheduling, posting and optimization across all organic and paid channels.
  • Create compelling content (which could include copy, graphics, photography and video assets) to support key campaigns, initiatives and partnerships.
  • Engage and grow the brand’s online community through active social listening, timely responses and audience interaction.
  • Lead proactive community management, including social listening, responding to comments and DMs, and fostering audience engagement across all platforms.
  • Collaborate with internal teams and external partners to integrate and amplify content across all digital platforms.
  • Monitor, analyze and report on social media performance, providing insights and recommendations to optimize engagement and reach.
  • Stay ahead of digital trends and identify new opportunities for innovation and growth.
  • Support additional digital marketing initiatives, as needed.
Who You Are:
  • A Social Media Expert: You have extensive experience managing social media strategy, content and community engagement for a recognized brand.
  • A Meta Business Suite Expert: You have hands-on experience setting up and optimizing paid campaigns, including audience targeting, ad formats and performance tracking, with a focus on always-on campaigns that ensure sustained visibility and impact.
  • Digitally Savvy: You stay on top of social media trends, platform updates and best practices.
  • A Strategic Thinker: You can develop and execute a data-driven social media strategy that aligns with organizational goals.
  • A Skilled Content Creator: You can craft engaging copy, capture compelling visuals and produce high-quality videos.
  • An Analytical Marketer: You know how to track and interpret key performance metrics to refine and optimize content.
  • Detail-Oriented and Organized: You manage multiple projects with ease and take pride in delivering high-quality work.
  • A Collaborative Team Player: You enjoy working cross-functionally and with external partners to maximize impact.
  • Proficient in digital tools, including Canva, video editing software, social media scheduling/analytics tools and CMS platforms.
  • Bilingualism (English/French) is an asset.
About the Perks:
  • A competitive salary paired with a robust benefits package.
  • Professional growth in a role that makes a real difference.
  • Flexible work hours and a commitment to work-life balance.
Apply For This Role:
Ready to lead at the forefront of food security and sustainability? Join us at Second Harvest and be part of a team that's not just meeting the standard but setting it. Apply today and be the change you want to see in the world.
Second Harvest is committed to fostering a diverse and inclusive work environment. We strongly encourage applications from all qualified individuals, especially those from equity-deserving groups, including racialized persons/persons of color, Indigenous peoples, women, persons with disabilities, and members of the LGBTQ2S+ community.
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