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Marketing & Communications Manager - Oakville & Milton Humane Society
JOB SUMMARY:
The Marketing and Communications Manager will play a key role in communicating the Oakville & Milton Humane Society’s programs, services and objectives. This position will be responsible for the creation, management and execution of a comprehensive marketing and public relations plan. The Marketing and Communications Manager will communicate with all internal and external stakeholders, be a champion of corporate messaging, provide a voice for animal welfare issues and be an integral team member in larger scale projects for the organization. They will also be a key ambassador for OMHS, represent the society at fundraising events and excel in customer service.
REPORTS TO: Director of Community Engagement & Communications
SUPERVISES: Communications Assistant
RESPONSIBILITIES:
The following are general descriptions of some of the requirements necessary to carry out the duties and responsibilities of this position:
The Marketing and Communications Manager will play a key role in communicating the Oakville & Milton Humane Society’s programs, services and objectives. This position will be responsible for the creation, management and execution of a comprehensive marketing and public relations plan. The Marketing and Communications Manager will communicate with all internal and external stakeholders, be a champion of corporate messaging, provide a voice for animal welfare issues and be an integral team member in larger scale projects for the organization. They will also be a key ambassador for OMHS, represent the society at fundraising events and excel in customer service.
REPORTS TO: Director of Community Engagement & Communications
SUPERVISES: Communications Assistant
RESPONSIBILITIES:
- Create, execute and manage the organization’s marketing and communications plan, including priorities from the strategic plan
- Manage the department budget
- Drive new and existing marketing and communications initiatives in conjunction with department heads, with a strong support role for fund development
- Research, write and distribute press releases to promote the organization’s mission and services
- Coordinate requests from media and gather information, photos or video for responses
- Arrange and support media spokespeople with key messaging, or sometimes act as the spokesperson
- Oversee all advertising partnerships and seek out new advertising opportunities
- Manage and design print marketing material, ensuring all formatting, aesthetics and content are in-line with organizational standards and expectations
- Manage marketing requests from internal departments and external stakeholders
- Oversee the Communications Assistant and work alongside them to execute engaging digital and social media initiatives, develop/write blogs and website materials, and complete website projects
- Manage and write internal and external e-blasts to various target audiences
- Write articles on behalf of organization/key employees
- Assist team in the preparation of new business materials, new business pitch and presentations
- Manage the creation of the organization’s Annual Report
- Coordinate, monitor and oversee editorial calendars and timelines
- Assist departments with messaging development and distribution
- Ensure strict adherence to brand guidelines in respect to logo use in any form
- Work in conjunction with marketing and communications volunteers
- Oversee the distribution of promotional materials
The following are general descriptions of some of the requirements necessary to carry out the duties and responsibilities of this position:
- Post-secondary education in marketing/communications or equivalent mix of job experience and schooling
- Minimum of 3-5 years of direct public relations and marketing experience
- Experience in animal welfare or an animal focused industry setting an asset
- Excellent written communications skills with the ability to write for various target audiences and platforms
- Intermediate design knowledge/experience with the ability to create and assemble attractive marketing materials
- Intermediate digital marketing experience including email marketing
- Intermediate experience with websites, including content management website formats
- Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects
- Demonstrate a professional level of verbal, written and listening skills
- Excellent interpersonal and content writing skills to interact with varying levels of stakeholders including general public, donors and media personalities
- Ability to function effectively in a fast-paced work environment
- Strong sense of teamwork and collaboration, with the ability to foster the same amongst volunteer teams
- Demonstrate ability to think creatively and independently, with a strong ability to problem solve
- Holds valid Ontario driver’s license
This job is from CharityVillage