CharityVillage

Manager, Direct Response 

We wake up to a different alarm.
 
The issues impacting our communities here in the GTA keep us awake at night. But it’s also what gets us up each day, determined to fight local poverty and its interconnected challenges, and to make this region everything it can be for everyone who calls it home. We believe in the power of community, of people coming together, doing what it takes to build and transform neighbourhoods where everyone can thrive. Any Way We Can. 
 
How you will make a difference:
 
Reporting to the Senior Manager, Marketing Strategy, the Manager, Direct Response will develop and execute direct marketing strategies, with a focus on donor acquisition and migration.

• Collaborate with the Senior Manager, Marketing Strategy in the development and execution of multi-channel direct-to-donor acquisition and migration strategies, leveraging tactics including but not limited to mail, email, social/digital and donor journeys.
• Work with internal teams and external partners to effectively execute all elements of direct mail campaigns including data strategies & list-pulls, creative development, test plans, print and mail production.
• Work with digital marketing teams to support online fundraising campaigns, using email, social media, and other digital channels to engage donors and encourage giving.
• Support the Senior Manager, Marketing Strategy and the Business Intelligence team on reporting and review of analysis to inform data-driven decisions; timely monitoring of campaign results and adapting to optimize revenue.
• Work closely and manage relationships with external vendors, including freelance creative teams and mail production partners, to ensure projects are kept on-track, on-time and on-budget.
• Work with colleagues within and across teams to develop detailed communication and solicitation plans to support business objectives.
• Lead development of status reports and workback schedules for direct marketing program.
• Oversee direct marketing budget.
• Provide marketing support cross-departmentally, when requested.  

What you bring to the role:

• Minimum 3-5 years managing direct marketing campaigns, including creative development, data management, oversight of mail production process and managing budgets.  (Fundraising experience an asset)
• Experience in email communication development and production management.
• A test-and-learn mindset, along with proven ability to analyze direct marketing results, statistically and qualitatively.
• Google Analytics, Salesforce CRM & Marketing Cloud experience an asset.
• Highly skilled at project management including the development and detailed oversight of workback schedules, management of status reports, budget tracking, etc.
• Thorough knowledge of creative development process including briefing, evaluation of concepts and print & mail production techniques.
• Excellent time management skills along with the ability to handle multiple projects and priorities on tight deadlines.
• Demonstrated knowledge of MS Office, especially advanced Excel Skills
• Direct Mail experience required.
• Excellent teamwork, interpersonal and constituent service skills including the ability to work respectfully and inclusively with a diverse employee population and multiple stakeholders.
• Proactive self-starter who works collaboratively but is also comfortable initiating projects and working autonomously.
• Willingness to actively contribute to the organizational equity framework through participation in learning opportunities and implementing anti-oppressive and anti-racist learnings into action internally and externally.

Being part of our team:

• Competitive total compensation package including:
  • Salary
  • Comprehensive benefits
  • Defined benefit employer-matching pension
  • Life insurance
  • Short-term and long-term disability benefits
  • Employee and family assistance program (EFAP)
• Generous paid time-off package including vacation, personal and cultural days, summer hours and hybrid work environment
• Commitment to the well-being and work-life balance for our employees
• Collaborative, high-performing, and team focused on long-term and collective success
• Largest United Way world-wide
• Work with the GTA’s top philanthropic leaders

Please apply no later than June 25, 2025.
 
We are committed to being transparent about our practices around pay. The salary range for this role will be shared with candidates who are being considered for it.
 
As part of our recruitment process, United Way Greater Toronto offers accommodation for applicants with disabilities. If we contact you about an opportunity, please let us know if you require accommodation.
 
As per our recruitment policy, internal candidates are encouraged to let their current manager know that they have applied for another role. 
 
About United Way Greater Toronto:
 
As the largest non-government funder of community services in the GTA, United Way Greater Toronto reinforces a crucial community safety net to support people living in poverty. United Way’s network of agencies and initiatives in neighbourhoods across Peel, Toronto and York Region works to ensure that everyone has access to the programs and services they need to thrive. Mobilizing community support, United Way’s work is rooted in ground-breaking research, strategic leadership, local advocacy and cross-sectoral partnerships committed to building a more equitable region and lasting solutions to the GTA’s greatest challenges.
 
Building community takes a community and together, with you, we will shape a stronger, brighter GTA for everyone who lives here. Any Way We Can.
 
Learn more about our work at unitedwaygt.org. 
 
Diversity & Inclusion:
 
United Way is committed to creating an inclusive workplace that reflects our diverse community to ensure we’re best equipped to serve it. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. Our commitment to excellence in diversity goes beyond promoting equity. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.