Sales and Marketing Career Guide

Looking for an exciting, fast-paced industry? A career in Sales and Marketing is in high demand. Use this guide to gain valuable insights, or to learn how to hatch a student or entry-level job in Sales and Marketing.

Considering a career in Sales & Marketing?

Students and grads in Sales and Marketing have the opportunity to work in a variety of fields in the public and private sectors. These industries are focused on advancing the goals and objectives of a business – if you want to make an impact, there are opportunities for you.

Key skills:

  • Confident
  • Self-motivated
  • Active-listening
  • Results-oriented
Average Starting Salaries: Sales and Marketing
Pro Tip
"I look at my relationship with our customers as a partnership: the more I can do for them, the more profitable they will be in their business."

Resources

Groups at Bell: A Place Where You Belong

When choosing a company to grow your career with, many candidates inquire about professional growth and learning opportunities, but what about personal growth and networking opportunities?  Creating a company culture that fosters personal growth can be...
#SkillsForLife: What Students and New Grads Can Learn While Working for Vector Marketing

Here is a question for you: what skills do you think are the most important for your career? Developing job skills is crucial to your career’s long-term success. While school equips you with the knowledge and technical skills required for your dream job...
What it's like to work at Reynolds & Reynolds

Louis Grenier’s story is unconventional. He didn’t grow up dreaming about working in the automotive industry. But when the opportunity at Reynolds & Reynolds came along, he went for it and went all in. In the process of continuous learning and development,...
Lead Generation 101: The Basics You Need To Know

In today’s economy, generating leads is an essential part of any business’ sales and marketing strategy. It’s one of the best ways to help a company attract new followers and grow its market. What’s more? A Lead Generator is an entry-level position that...
Inside Sales Vs Outside Sales: Which Is Your Perfect Fit?

Inside and Outside Sales professionals work in totally opposite environments, despite striving towards similar goals. Both aim to market their company’s product or service and spread brand awareness, but they use very different approaches. For instance...
Top 3 Qualities Every Commissioned Sales Professional Should Have

Do you want a career that offers you independence and control? Well, you should consider a commissioned Sales position! Employees working on commission have great incentive and motivation to excel on the job because the better they perform, the more the...
A Closer Look At Commission: The Right Benefits For The Right People

Intimidated by the idea of working on commission? Don’t be! If you’re a “people person” who enjoys control and self-management, you may suit this revenue model more than you think. Many students and grads could thrive in a commission-based position, but...
Office Hours: Explore The Beer Industry With Molson Coors

We teamed up with the eggs-perts over at Molson Coors for Office Hours to answer questions on how to start a career in beer. Want to know what students and grads were asking? Check out the full transcript here!
An Inside Look At The Sales Onboarding Process At EF Educational Tours [VIDEO]

EF Educational Tours is committed to supporting young professionals as they begin their careers. Get an inside look at their Sales Onboarding program and learn about their amazing training opportunities for Tour Consultants!
The Dreamers: Meet Hamza Khan, Marketer and Entrepreneur

“Why do I get up out of bed every morning and why do I do what I do? The answer is very simple: happiness.”
New Grads Share The Best Parts About Hatching A Career With TTi

These 5 graduates hatched amazing careers in sales with TTi! They share valuable insights into their roles.
Meet Trent Ogilvie: Marketing Coordinator At EllisDon

Trent Ogilvie took his passion for writing, and created a career for himself at EllisDon. Read his story!
How A Mentor Can Help New Grads Hatch A Successful Career In Sales: A Q&A With Sean Huynh, Founder of HelpMeSell

Ready to start a career in sales? Here's why you need a mentor!
Why Brand Ambassador Roles Are Perfect For Students

Hatch your career in sales and marketing - read more here.
How To: Build Your LinkedIn Profile For A Role In Sales & Marketing

Looking to land your first job in sales and marketing? It might be time to revamp your LinkedIn - here's how!
Industry Jargon: Digital Marketing Edition

Start learning the language of marketing before you enter the industry!
3 Apps For Your First Content Marketing Job

Starting a career in content marketing? These apps are must-haves for you!
Average Starting Salaries: Sales & Marketing 2015

What can you expect to make in a sales and marketing entry-level role? Learn more here!
How To Prepare For A Sales Or Marketing Interview

Look at what the company's marketing department has done in the past. Think you can do better?

What Jobs Can I Explore In Sales And Marketing?

A well-rounded sales and marketing team has room for a number of different roles.
5 Reasons Why A Great Coach Can Boost Your Sales

Effective sales coaching has been proven to produce significant results in performance.

8 Skills That Lead To Success In Sales And Marketing

The golden rule of your sales strategy should be how you can help your client, not what you can sell.
Average Starting Salaries: Sales and Marketing Edition 2014

No matter what your interests are, there's a position for every personality in the fields of sales and marketing!
Who To Follow On Twitter: Sales and Marketing Edition 2014

We've compiled a list of the top Twitter accounts to follow for the latest insights in the sales and marketing industry. Check it out!
Inside LoyaltyOne: Meet A Gen Y Team Member

Olivia Dunne saw the potential for a great career move in a co-op at LoyaltyOne.
Day In The Life: A Sales Career At Reynolds And Reynolds

The best way to explore a career path and find the right employer is to connect with current employees in your chosen field.
What You Can Learn From Leaders At Suncor Energy

If you’re a student or recent grad planning on starting a career at Suncor, Vinay’s and Marc’s stories have a lot to offer.
The Best Part: Hear From Co-Op Students At Suncor Energy

Co-op roles offer exposure to diverse areas of Suncor Energy’s operations! Hear from current co-op students at Suncor.
Recruitment, Applications And Interviews: Insight From A P&G Recruiter

Whether you’re hoping to start a career with P&G right away or after graduation, it’s important to understand what the company is looking for.
A Hands-On Look At Enterprise's Management Training Program

These three Enterprise employees were eager to share their experiences as Management Trainees and explain why they love working at Enterprise.
Office Hours: Discover A Career In Beer With Molson Coors

On October 24, TalentEgg hosted Office Hours with five representatives from Molson Coors who took questions from students and recent grads about hatching a career in beer.
Finding The Right Brand Ambassador Role For You

As a brand ambassador, you’ll have the opportunity to represent top brands while enjoying flexible work hours.
Why I Love Working At Molson Coors

An egg-cellent office culture, brewery tours and free beer aren’t the only perks of working at Molson Coors.
Behind The Scenes With Molson Coors Sales Representatives

Find out why these Molson Coors Sales Representatives love what they do and where they work.
From Beer Fan To Aspiring Brewery Manager At Molson Coors

Kenny’s career start with Molson Coors was perfect for someone looking to learn a lot in a new role.
A Sales Career At Molson Coors Continues A Family Tradition

For Kyle Robertson, starting a career with Molson Coors meant tapping into his family roots.
Behind The Scenes At Kraft's Internship Program

These Kraft interns have great things to say about their time at Kraft.

Career Development And Advancement At Kraft

Find out how these professionals started their careers at Kraft – and learn why they stayed.
Who To Follow On Twitter: Sales And Marketing Edition 2013

The right Twitter accounts can help you gain sales and marketing knowledge, explore behind the scenes company culture, and eventually land a job.

Why I Love Working At EF Educational Tours Canada

Five employees at EF Educational Tours Canada's Toronto office discuss why they love working there, including travel and social events.
Average Starting Salaries: Sales Edition 2013

Here's a list of popular entry-level sales jobs with average starting pay to give you the inside scoop on sales salaries.
6 Jobs In 3 Cities: Arts Grad Accelerates Her Sales Career With EF Education First

Juliette Vo went from Tour Consultant in Boston to Regional Sales Manager in Los Angeles to Regional Sales Manager in Toronto, all with EF Educational Tours.
Career Tips From A Recent Grad Sales Manager

A sales career comes with egg-citement, growth and opportunity, but it also takes a lot of passion and hard work to be successful.

What Is The Difference Between Marketing, Advertising And PR?

What's the difference between marketing, public relations and advertising?

5 Tips To Handle "No" In A Sales Job

A sales role can often mean experiencing satisfaction and disappointment in very close proximity.
How Softchoice Does Co-ops And Internships Differently

Go behind the scenes with three recent Softchoice interns and co-op students to find out how their experiences were different from most.
7 Top Traits Employers Look For In A Sales Candidate

When choosing a career path, students and new grads often ask themselves the following question: do I have what it takes to be successful in this industry?
6 Ways To Stay Up-To-Date On The Marketing Industry

If you're interested in working in sales or marketing, it's crucial to stay on top of industry trends.

The 5 Biggest Misconceptions About A Career In Sales

The average person usually has a few misconceptions about any field or industry.
Interested In A Social Media Career? Here’s Some #AwesomeAdvice

If you’re looking toward a career in social media management, it’s best to start building your bridges as early as you can.
6 Entry Level Careers In Social Media And Digital Marketing

You love writing, social media, and you want to work in marketing, but what do you apply for?

Behind The Keyboard With A Retail Social Media Manager

Humber College PR grad Patrick Tackney started with a retail clothing company in-store and worked his way up to Social Media Manager.
From Academic Probation To Co-op Student Of The Year

Sheridan College Business Administration grad made a huge impression on his co-op employer.
5 Easy Ways To Up-Sell At Your Retail Job Without Being Pushy

Get a few more dollars out of your customers and boost your performance metrics by following these five up-selling tips for retail jobs.
Marketing Yourself 101: What Makes You So Special?

What sets you apart from others in social settings, networking events or job interviews, and how do you portray your differences?

Schulich Grad Finds Her Calling In Customer Business Development At P&G

Ashni Raythatha completed two summer Sales/CBD internships with P&G as a student and now works as a Category Development Manager.
How To Get Software Experience Without Buying Costly Programs

Open source software, online tutorials, and trial and demo versions will help you save money on software.
Training And Development At EF Educational Tours Canada

4 young professionals at EF Educational Tours Canada describe their experiences with EF's training and development for new hires.
Infographic: Social Media Guidelines For Student And New Grad Job Seekers

If you’re not careful, you could end up getting in trouble or even being fired for something you say or do online.
I Never Thought I'd End Up In A Sales Job, But Now I Love It

I always thought sales meant a heavily commission-based role involving cold calling people.
Want To Work For A Global PR Firm? Here's What You Need To Know

Working for a major public relations firm definitely has its perks, but it's not for everybody.
Communications Grad Gets Creative In A Sales Support Job

U of T grad Mary Dytyniak says she thought Sales Support would be boring, but now she enjoys her job and loves how creative she gets to be!
UTM Grad Got Her Dream Marketing Job Through A Contract Position

Tara Robertson wasn't sure about taking a short-term business development job, but it turned into her dream marketing job within a few months.
How To Write A Marketing Resume That Gets Noticed

When writing a resume for a student or entry level marketing job, think of yourself as the product you’re trying to sell.
What's The Difference Between Sales And Business Development Jobs?

Learn about business development and how to succeed in biz dev roles as a student or new grad.
3 Tips To Help You Rock Your Next Marketing Job Interview

I used these three tips to help me land a job with the VP of Marketing and Communications at a board of trade.
How I Survived A Retail Marketing Internship With A Book Publisher

With no publishing experience, I applied to an internship with Harlequin - and got it. Here's how I survived.
She's The Boss: Talking With A College Pro Franchise Manager

University of Alberta student Nicole Gallop used her College Pro earnings to fund a trip around the world. Next up - grad school.
Did You Know? College Pro President Rodney Larmand Started As A Franchise Manager

College Pro Painters Canada President Rodney Larmand says he's stayed with College Pro to help students be successful like he was.
A Day In The Life: Public Outreach Fundraisers

Three Public Outreach Fundraisers explain what it's like to be a Fundraiser and how they're changing the world one donor at a time.
New Grad Uses Public Outreach Fundraising Experience To Hatch A Non-Profit Career

Fundraising with Public Outreach helped this poli sci grad get a job with Médecins Sans Frontières/Doctors Without Borders.
Recruiter Tips: How To Score A Sales Job At Softchoice

We picked the brain of Softchoice Corporate Recruiter Annette Birch for tips on scoring a sales job with Softchoice.
Queen's Commerce Grad Finds A Variety Of Roles In Bell's Graduate Leadership Program

Justin Abraham has worked at a Bell call centre, in a retail store and at Virgin Mobile's office in downtown Toronto.
A Career In Beer: Life As A Molson Coors Sales Merchandiser

University of Victoria economics and French grad Mila Cormack started as a Summer Rep with Molson Coors and is now a Sales Merchandiser.
Make Money While Making A Difference: Working As A Public Outreach Fundraiser

Tiara Bebi, an English student at Ryerson University, balances school with working part-time as a Fundraiser with Public Outreach.
How To Break Into Marketing Without A Business Degree

I’ve worked in communications and marketing positions with non-profits and businesses alike. So how’d I do it even without the degree?
How To Get The Most Out Of Your Part-Time Job

How can you get the greatest return from what may often feel like a seemingly aimless time investment?
Average Starting Salaries For New Grad Jobs In Sales And Marketing, 2012 Edition

A look at the expected salaries from common entry level sales and marketing jobs in cities across Canada.

Resume Help: 4 Ways To Sell Yourself In A Sales Resume

If you’re looking to enter the sales industry, your first task will be effectively "selling yourself" in your resume.
My Telecommuting Internship: Eight Months In The Virtual Workplace

I loved the fact that no one was constantly monitoring my work and that I could set my own times to work.
From Summer Student To Manager: Career Growth At Bayer CropScience

Many Bayer CropScience employees started as Summer Associates and have had the opportunity to quickly work their way up within the company.
Why Students And New Grads Love Working At Bayer CropScience

Eight students and recent grads share why they love working at Bayer CropScience.
A Sales Job With A Twist: P&G's Customer Business Development Careers

How recent Queen's University commerce grad Jane Traversy hatched her career in sales with Procter & Gamble.
Marketing Scholarships For Students In Canada

For Canadian marketing students, there are many scholarships available. Sometimes the problem is simply knowing how to find them.
Tour Manager Jobs: Fueling A Passion For Travel

Tour Managers help teachers plan educational tours for their students.
A Day In The Life Of An Entry Level Field Sales Representative At TTi

University of Alberta grad Amanda March shares what a typical day as a Field Sales Rep at TTi is like.
Industrial Technology Grad Hatches Sales Career With Home Improvement Leader TTi

Industrial Technology grad Patrick Shum's perfect entry level job involves working with both technology and people – a unique mix he found with TTi.
Social Media Never Sleeps, But I Do

Why my part-time employment status poses a threat to my success in social media marketing.
Behind The Scenes With 3 Recent Grads At EF Education First

Behind the scenes with an Educational Tour Consultant, Senior Tour Manager and Sales Manager at EF Education First.
Office Hours: Learn About Student And Entry Level Jobs At Molson Coors

Molson Coors recruiters answered questions about careers at Molson Coors, and provided advice for students and recent grads.
Do You Have What It Takes To Work As A Social Media Or Community Manager?

What makes a really great social media and community manager? And what are employers looking for when hiring someone to fill this role?
Office Hours: Learn About Student And Entry Level Jobs At Softchoice

Read the live chat transcript from Office Hours with Softchoice recruiters Darryl Sheepwash and Sakshi Khanna.
Ambitious Public Outreach Fundraiser Reaches Senior-Level Role By Age 23

Marisa Tran (far right) went from Fundraiser to Manager of National Recruitment at Public Outreach by age 23!
How'd He Do It? Tips From A 2011 MasterCard Canada Intern

University of Guelph Marketing Management student Stefan Kovacevic, a 2011 MasterCard Canada Intern, is our resident MasterCard Canada Internship expert!
IMBA Grad Starts His Online Marketing Career With Canadian Tech Company Kobo

"Since Kobo is still growing quickly, new grads can make a serious impact on a company that will continue to grow its presence in the tech world." —Ryan Smith, Online Marketing Manager, Kobo
Cool Career Perks: Travelling Around The World With EF Education First

Most EF employees have the opportunity to travel on educational or training tours once a year, but some travel much more than that.
A Day In The Life: Tour Manager And Customer Service Rep At EF Education First

Find out what a day in the life of a new grad Tour Manager and Customer Service Rep at EF Education First is like!
5 Tips To Help You Survive Your Graphic Design Program

A new grad Graphic Designer's Top 5 tips to help you survive the last year of your Graphic Design program.
Behind The Scenes With 3 Kraft Interns

A behind-the-scenes video featuring Kraft Canada marketing, finance and HR interns who are returning to Kraft later this year to start entry level jobs!
What Are The Most In Demand Marketing Skills?

Find out what marketing and advertising executives in Canada are looking for in new hires.
Building Your Personal Brand For A Career In Sales And Marketing

You need to build your personal brand as a sales and marketing student because potential employers want to see that you can apply the basic principles of marketing. If you can’t sell or market yourself, why should they trust you to market or sell their products and services?
A Day In The Life: Procter & Gamble Customer Business Development Account Manager

Being a Customer Business Development (CBD) Account Manager at Procter & Gamble is different than most sales jobs at other companies – it's more like a consulting or management job.
Average Starting Salaries For New Grad Jobs In Sales And Marketing

We've put together a list of the average starting salaries for some new grads jobs in these fields for a few cities in Canada. Find out how much you could be making and then check out the available jobs in sales and marketing to start applying!
Start Your Marketing Career With A Post-Graduate Certificate Like This Laurier Grad

Laurier communications grad Victoria Begin went back to school to get a marketing management certificate from Humber College so she could start her marketing career.
How To Succeed In Sales: Tips From A Softchoice Sales Rep And Manager

There’s no such thing as a degree in sales – how do you know if you can be successful in business-to-business (B2B) sales? Tips from a Territory Sales Representative and a Sales Manager at Softchoice, a leading North American reseller of IT products and services.
Q&A With A Procter & Gamble Assistant Brand Manager

Recent Queen's commerce grad Stephanie Tacconelli shares how she got her dream job as an Assistant Brand Manager at Procter & Gamble.
How To Safely Use Social Media At Work

Nearly half of companies now allow their employees to use social media for business.
All About Guerrilla Marketing: The New Kid On The Block

Has anyone ever handed you a flyer, a sample, or a product in a public place, or have you ever seen a stream team perform a public stunt using a product or brand? This kind of marketing is called "guerrilla marketing"—something that Calum McGuigan and his company Fervent Events specializes in.
There's No Career More Rewarding Than Sales, Says Recent UWO Finance Grad

Brandon Lewi (who got his job through TalentEgg!), a 2009 finance grad from the University of Western Ontario, says he gets daily satisfaction from his job and he doesn't think there's a more rewarding career out there than sales.
Resume Tips: How To Write The Perfect Sales Resume

Xerox Recruitment Specialist Amelia Bourbonnais typically reads at least 30 to 50 resumés per week, so she knows what she likes. Check out this article and video for tips on how to write the perfect sales resumé!
3 New Jobs In Internet Marketing And Sales, And How You Can Get One

With the increasing need to reach people online, the marketing and sales field needs new recruits who are innovative and tech savvy. There are online marketing careers with small and large businesses, and you can also work for yourself as a freelancer.
Everything You Need To Know About Careers In Sales

In roles with uncapped commission, successful sales representatives—even at the entry-level—can earn much more than their peers in more traditional entry-level jobs. We're talking six-figure incomes here!
Graphic Designer Says The Best Part Of A Career In Marketing Is Working With People

Dan Ioanitescu, Graphic Designer on the Corporate Marketing Team at Softchoice, says the best part of his job is getting to work with so many different people, both inside and outside of the company.
A Sales Career With Xerox Is Like Running Your Own Small Business

Starting a sales career at a company like Xerox Canada is like running your own small business with the support an international brand, says Amelia Bourbonnais, a Recruitment Specialist with Xerox Canada.
Determine Your Own Pay With A Career In Sales

Braden Staranchuk says one of the best parts about a career in sales is that the sky is the limit in terms of how much money you can earn.
How To Work In Marketing Without A Marketing Degree

A study reveals that a career in marketing does not depend on earning a marketing degree but more on your skills and networking experience.