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Sales and Marketing Career Guide

Sales and marketing are fast-paced industries with exciting opportunities. Use this guide to learn more about them, or to learn how to hatch a student or entry level job in sales and marketing.

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Sales and Marketing Average Starting Salaries

Social Media Manager

  • Vancouver, BC
    $30,142
  • Calgary, AB
    $31,820
  • Edmonton, AB
    $30,541
  • Winnipeg, MB
    $25,893
  • Toronto, ON
    $32,590
  • Ottawa, ON
    $29,028
  • Montreal, QC
    $29,905
  • Halifax, NS
    $25,329

Customer Sales Representative

  • Vancouver, BC
    $30,766
  • Calgary, AB
    $32,766
  • Edmonton, AB
    $32,106
  • Winnipeg, MB
    $27,367
  • Toronto, ON
    $30,925
  • Ottawa, ON
    $29,914
  • Montreal, QC
    $29,755
  • Halifax, NS
    $27,436

Marketing Coordinator

  • Vancouver, BC
    $35,238
  • Calgary, AB
    $39,620
  • Edmonton, AB
    $39,310
  • Winnipeg, MB
    $32,291
  • Toronto, ON
    $33,948
  • Ottawa, ON
    $34,676
  • Montreal, QC
    $34,933
  • Halifax, NS
    $32,334

Project Coordinator

  • Vancouver, BC
    $43,793
  • Calgary, AB
    $48,561
  • Edmonton, AB
    $47,173
  • Winnipeg, MB
    $40,525
  • Toronto, ON
    $41,823
  • Ottawa, ON
    $41,929
  • Montreal, QC
    $39,033
  • Halifax, NS
    $39,275

Considering a career in Sales & Marketing?

Looking for a fast-paced career with high growth potential? Students and grads in sales and marketing have the opportunity to work in a variety of fields in the public and private sectors. Sales and marketing are industries focused on advancing the goals and objectives of a business--if you want to make an impact, there is an opportunity for you.

I look at my relationship with our customers as a partnership: the more I can do for them, the more profitable they will be in their business.

Jamie Kuepfer, Sales Manager

In-demand skills and traits:

Results-oriented

Self-motivated

Confident

Active-listening

Why I Love Working At Molson Coors

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Average Starting Salaries: Sales Edition 2013

It's no secret that a sales career comes with the opportunity for huge growth. Another enviable feature of the industry is that there's a...

Dalhousie Grad Finds A Sales Career With No Speed Limit At Reynolds And Reynolds

If there is one phrase that could describe Julian Charchuk's career so far, it would be "on the road again." The Dalhousie University...

What Jobs Can I Explore In Sales And Marketing?
What Jobs Can I Explore In Sales And Marketing?

We often hear marketing and sales lumped together into a single area of expertise. This practice occurs not only because organizations...

5 Reasons Why A Great Coach Can Boost Your Sales
5 Reasons Why A Great Coach Can Boost Your Sales

Are you a new kid on the sales block or a sales-savvy pro? Do you struggle to meet your quotas or are you seeking some fresh new...

Who To Follow On Twitter: Sales and Marketing Edition 2014
Who To Follow On Twitter: Sales and Marketing Edition 2014

As a new or soon-to-be grad trying to make it in the sales and marketing industry, you're probably staring out at the open field of...

Average Starting Salaries: Sales and Marketing Edition 2014
Average Starting Salaries: Sales and Marketing Edition 2014

Sales and marketing is an industry where career options vary widely and the opportunity for growth increases in a big way - if you put...

Inside LoyaltyOne: Meet A Gen Y Team Member
Inside LoyaltyOne: Meet A Gen Y Team Member

Olivia Dunne saw the potential for a great career move in a co-op at LoyaltyOne. The University of Waterloo student is studying Math...

Day In The Life: A Sales Career At Reynolds And Reynolds
Day In The Life: A Sales Career At Reynolds And Reynolds

The best way to explore a career path and find the right employer is to connect with current employees in your chosen field. If...

New Grad At Suncor Energy: A Day In The Life
New Grad At Suncor Energy: A Day In The Life

Kristle Power graduated from Memorial University in 2012 with a Bachelor of Commerce degree. "I started my career with Suncor as a...

What You Can Learn From Leaders At Suncor Energy
What You Can Learn From Leaders At Suncor Energy

Vinay Dixit and Marc Goodman are leaders at Suncor Energy with a wealth of experience between them. While their careers have travelled...

The Best Part: Hear From Co-Op Students At Suncor Energy
The Best Part: Hear From Co-Op Students At Suncor Energy

Suncor Energy offers a number of co-op opportunities, including engineering, business, trades roles and more! These co-op roles offer...

Recruitment, Applications And Interviews: Insight From A P&G Recruiter
Recruitment, Applications And Interviews: Insight From A P&G Recruiter

A variety of opportunities make Procter & Gamble an excellent location to explore a career - particularly if you're ready for...

A Hands-On Look At Enterprise's Management Training Program
A Hands-On Look At Enterprise's Management Training Program

Jon Pryce came to Enterprise Rent-A-Car's Management Training Program eager to learn - and he hasn't been disappointed. "I am learning...

Office Hours: Discover A Career In Beer With Molson Coors
Office Hours: Discover A Career In Beer With Molson Coors

On October 24, TalentEgg hosted Office Hours with five representatives from Molson Coors. Emma Surich, Andrea Tomlin, David Shaw, Tiana...

From Beer Fan To Aspiring Brewery Manager At Molson Coors
From Beer Fan To Aspiring Brewery Manager At Molson Coors

Kenny Saunders had a lot to learn when he started his career with Molson Coors. "I was young - I started when I was 22 - and had just...

What Is The Difference Between Marketing, Advertising And PR?
What Is The Difference Between Marketing, Advertising And PR?

Public relations (PR) and advertising are often confused under the umbrella of "marketing." If you're interested in hatching a career...

Finding The Right Brand Ambassador Role For You
Finding The Right Brand Ambassador Role For You

Brand ambassadors, also called experiential marketers, in-field promotional representatives, marketing sales ambassadors, product...

A Sales Career At Molson Coors Continues A Family Tradition
A Sales Career At Molson Coors Continues A Family Tradition

For Kyle Robertson, starting a career with Molson Coors meant tapping into his family roots. "My grandpa worked in the brewery for 27...

6 Entry Level Careers In Social Media And Digital Marketing
6 Entry Level Careers In Social Media And Digital Marketing

You love writing, social media and you know you want to work in marketing: so what do you apply for? Marketing encompasses so many...

Who To Follow On Twitter: Sales And Marketing Edition 2013
Who To Follow On Twitter: Sales And Marketing Edition 2013

Marketing and sales are two hugely important business functions. Together, they're an unstoppable duo that is crucial to the survival of...

Behind The Scenes With Molson Coors Sales Representatives
Behind The Scenes With Molson Coors Sales Representatives

When Wilfrid Laurier grad Jen Mullin started her first job as a Sales Representative at Molson Coors, she didn't dare to hope for a...

The 5 Biggest Misconceptions About A Career In Sales
The 5 Biggest Misconceptions About A Career In Sales

The average person usually has a few misconceptions about any field or industry they haven't directly experienced. Sales is no...

7 Top Traits Employers Look For In A Sales Candidate
7 Top Traits Employers Look For In A Sales Candidate

When choosing a career path, students and new grads often ask themselves the following question: do I have what it takes to be successful...

6 Ways To Stay Up-To-Date On The Marketing Industry
6 Ways To Stay Up-To-Date On The Marketing Industry

It's no secret that social media and technology increasingly influence the job market, especially in the marketing sector. New jobs in...

5 Tips To Handle
5 Tips To Handle "No" In A Sales Job

When I started my summer co-op in sales, I was filled with nerves. I was excited to be working one-on-one with clients, but I was...

Career Tips From A Recent Grad Sales Manager
Career Tips From A Recent Grad Sales Manager

A sales career comes with egg-citement, growth and opportunity. But it also takes a lot of passion and hard work to be successful. Just...

Behind The Scenes At Kraft's Internship Program
Behind The Scenes At Kraft's Internship Program

The right internship program lets you develop the skills for career success by giving you challenging tasks and providing the support you...

Career Development And Advancement At Kraft
Career Development And Advancement At Kraft

Many current Kraft employees began their careers with an entry level position or internship at the company. That's a promising...

Turn Your Passion For Travel Into A Career With EF Educational Tours Canada
Turn Your Passion For Travel Into A Career With EF Educational Tours Canada

Travelling isn't just a way to spend summer vacation or Reading Week. You can turn your jet-setting ways into a career with EF...

Getting Started At EF Educational Tours Canada: The Hiring Process
Getting Started At EF Educational Tours Canada: The Hiring Process

Wouldn't it be nice to know ahead of time what to expect from the hiring process before you even start so you can tackle it with more...

Why I Love Working At EF Educational Tours Canada
Why I Love Working At EF Educational Tours Canada

Why I love EF: The travel opportunities If you asked almost anyone at EF Educational Tours Canada what the best thing about working...

A Day In The Life Of A JUST EAT.ca Brand Ambassador
A Day In The Life Of A JUST EAT.ca Brand Ambassador

If there's one thing that Canadian students have in common (aside from using TalentEgg, of course), it's that they love take-out. Between...

How To Impress JUST EAT.ca And Become A Brand Ambassador This Fall
How To Impress JUST EAT.ca And Become A Brand Ambassador This Fall

Are you one of those people who shares your entire life on social media - meals, classes, outfits, events, friends, cute dogs you pass on...

6 Jobs In 3 Cities: Arts Grad Accelerates Her Sales Career With EF Education First
6 Jobs In 3 Cities: Arts Grad Accelerates Her Sales Career With EF Education First

When Juliette Vo graduated from the University of Maryland, she never imagined that, within the first five years of her career, she would...

How Softchoice Does Co-ops And Internships Differently
How Softchoice Does Co-ops And Internships Differently

Wilfrid Laurier University MBA student Melissa Lee knew that working for Softchoice, a leading North American provider of technology...

Interested In A Social Media Career? Here's Some #AwesomeAdvice
Interested In A Social Media Career? Here's Some #AwesomeAdvice

If you're looking toward a career in social media management, it's best to start building your bridges as early as you can. "A digital...

From Academic Probation To Co-op Student Of The Year
From Academic Probation To Co-op Student Of The Year

For someone who had no interest in pursuing a business career, winning a national award for his work at a marketing agency is an...

Former Account Executive Heading Up New Retail Solutions Team At LightSpeed
Former Account Executive Heading Up New Retail Solutions Team At LightSpeed

Originally, Dawson College Commerce graduate Julian Teixeira was only supposed to work as a temporary Account Executive at retail...

Behind The Keyboard With A Retail Social Media Manager
Behind The Keyboard With A Retail Social Media Manager

We all know that one person who seems to do nothing but post Facebook updates and tweet whatever random thought pops into mind. (We'd...

5 Easy Ways To Up-Sell At Your Retail Job Without Being Pushy
5 Easy Ways To Up-Sell At Your Retail Job Without Being Pushy

You've probably dealt with pushy retail salespeople before. The ones who make you feel uncomfortable because they keep asking you to...

How To Get Software Experience Without Buying Costly Programs
How To Get Software Experience Without Buying Costly Programs

Last summer, I saw a job ad with a list of responsibilities that almost made me refresh the job board menu without a second thought....

Marketing Yourself 101: What Makes You So Special?
Marketing Yourself 101: What Makes You So Special?

What makes you different? Everyone is unique, individual, distinctive, inimitable or whatever word you want to use. But what sets you...

Schulich Grad Finds Her Calling In Customer Business Development At P&G
Schulich Grad Finds Her Calling In Customer Business Development At P&G

As a second-year Marketing and Strategy student at York University's Schulich School of Business, Ashni Raythatha was facing endless...

Did You Know? College Pro President Rodney Larmand Started As A Franchise Manager
Did You Know? College Pro President Rodney Larmand Started As A Franchise Manager

Most students' summer jobs are pretty much the same. You show up. You put in your hours. You go home. And then you do it all again the...

Training And Development At EF Educational Tours Canada
Training And Development At EF Educational Tours Canada

Training and development is an important aspect of your career and it's essential that you choose an employer that will support you every...

She's The Boss: Talking With A College Pro Franchise Manager
She's The Boss: Talking With A College Pro Franchise Manager

When Nicole Gallop first learned about College Pro through her older brother's involvement with the company, she had no idea that same...

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Want To Work For A Global PR Firm? Here's What You Need To Know

Working for a major public relations firm definitely has its perks. You get to collaborate with some incredibly talented people (i.e.,...

I Never Thought I'd End Up In A Sales Job, But Now I Love It
I Never Thought I'd End Up In A Sales Job, But Now I Love It

When I graduated from university, I had a pretty piece of paper which stated that I had a BBA. What I didn't have was a job. I...

Infographic: Social Media Guidelines For Student And New Grad Job Seekers
Infographic: Social Media Guidelines For Student And New Grad Job Seekers

Should you or shouldn't you? Friend, follow or connect with your boss and co-workers online, that is. In some ways, it could help...

Communications Grad Gets Creative In A Sales Support Job
Communications Grad Gets Creative In A Sales Support Job

After graduating in June 2011 with a degree in professional writing and communications from the University of Toronto, while working...

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Average Starting Salaries For New Grad Jobs In Sales And Marketing, 2012 Edition

As a student or new grad, there's already enough things you need to know. Between Isaac Newton's birth date and memorizing the...

UTM Grad Got Her Dream Marketing Job Through A Contract Position
UTM Grad Got Her Dream Marketing Job Through A Contract Position

I planned to grab coffee with Tara Robertson on a chilly Saturday afternoon, but some last-minute things came up, so we settled for a...

How To Write A Marketing Resume That Gets Noticed
How To Write A Marketing Resume That Gets Noticed

When writing a resume for a student or entry level marketing job, think of yourself as the product you're trying to sell. After all,...

How To Break Into Marketing Without A Business Degree
How To Break Into Marketing Without A Business Degree

"You're an artsie, you're an artsie, you're an artsie overjoyed...but you'll always be an artsie and you'll never be employed!" Or so...

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What's The Difference Between Sales And Business Development Jobs?

There's an extremely important function in a business that has gained a lot more prominence in companies today. The words business...

3 Tips To Help You Rock Your Next Marketing Job Interview
3 Tips To Help You Rock Your Next Marketing Job Interview

Interviews can be a nerve-wracking event. I think most people can agree with that statement. But they're especially stressful when...

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Resume Help: 4 Ways To Sell Yourself In A Sales Resume

If you're looking to enter the sales industry, your first task will be effectively "selling yourself" in your resume. After all, if...

How I Survived A Retail Marketing Internship With A Book Publisher
How I Survived A Retail Marketing Internship With A Book Publisher

Last year, in February, my best friend pointed me to a retail marketing internship at a publisher, and I knew I had to apply even if:...

A Career In Beer: Life As A Molson Coors Sales Merchandiser
A Career In Beer: Life As A Molson Coors Sales Merchandiser

As if working in the beer industry wasn't already exciting enough, Mila Cormack says the most memorable experience in her career with...

Recruiter Tips: How To Score A Sales Job At Softchoice
Recruiter Tips: How To Score A Sales Job At Softchoice

It's the paradox that new grads face again and again: "entry level" roles that require a few years of work experience. What? How are you...

Queen's Commerce Grad Finds A Variety Of Roles In Bell's Graduate Leadership Program
Queen's Commerce Grad Finds A Variety Of Roles In Bell's Graduate Leadership Program

Imagine starting a new job every four to eight months. That's exactly what Justin Abraham, a 23-year-old graduate of Queen's...

How To Get The Most Out Of Your Part-Time Job
How To Get The Most Out Of Your Part-Time Job

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New Grad Uses Public Outreach Fundraising Experience To Hatch A Non-Profit Career
New Grad Uses Public Outreach Fundraising Experience To Hatch A Non-Profit Career

Being a face-to-face fundraiser teaches you a lot of things - working as part of a team, setting and meeting targets, and how to develop...

Make Money While Making A Difference: Working As A Public Outreach Fundraiser
Make Money While Making A Difference: Working As A Public Outreach Fundraiser

When most students think of getting a part-time job during the school year, they picture themselves serving coffee, folding clothes or...

A Day In The Life: Public Outreach Fundraisers
A Day In The Life: Public Outreach Fundraisers

Public Outreach Fundraisers start their days much like the rest of the working world: they wake up, shower, eat breakfast, brush their...

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An Inside Look At JUST EAT.ca's Culture And Career Opportunities

JUST EAT.ca is well known for its unique workplace culture and career opportunities: it's fun and casual but extremely productive, and...

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Marketing Scholarships For Students In Canada

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My Telecommuting Internship: Eight Months In The Virtual Workplace

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From Summer Student To Manager: Career Growth At Bayer CropScience

Bayer CropScience's Summer Associate program offers four- to six-month employment opportunities across Canada beginning May of each year....

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Why Students And New Grads Love Working At Bayer CropScience

On a recent visit to Saskatchewan, TalentEgg stopped by the Bayer CropScience Canola Breeding Centre of Innovation just outside of...

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A Sales Job With A Twist: P&G's Customer Business Development Careers

Like commerce students across Canada, recent Queen's University commerce graduate Jane Traversy had many potential career options to...

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Tour Manager Jobs: Fueling A Passion For Travel

"One's destination is never a place, but a new way of seeing things." -Henry Miller If you stand by this mantra and feel eager to...

Office Hours: Learn About Student And Entry Level Jobs At Softchoice
Office Hours: Learn About Student And Entry Level Jobs At Softchoice

Office Hours is an hour-long, live Q&A with industry eggs-perts for TalentEgg members only. Students and recent grads are invited to...

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A Day In The Life Of An Entry Level Field Sales Representative At TTi

If you've ever used a power tool or vacuum cleaner, there's a good chance it was one of TTi's many brands: Milwaukee, Ryobi, Homelite,...

Industrial Technology Grad Hatches Sales Career With Home Improvement Leader TTi
Industrial Technology Grad Hatches Sales Career With Home Improvement Leader TTi

For Industrial Technology grad Patrick Shum, the perfect entry level job involves working with both technology and people - a unique...

Social Media Never Sleeps, But I Do
Social Media Never Sleeps, But I Do

Why my part-time employment status poses a threat to my success in social media marketing Few things matter more in social media...

How To Safely Use Social Media At Work
How To Safely Use Social Media At Work

Don't worry about minimizing that Facebook or Twitter page that's been open on your computer every time your boss walks by. It turns...

Cool Career Perks: Travelling Around The World With EF Education First
Cool Career Perks: Travelling Around The World With EF Education First

Is "international travel" an unreasonable requirement for a new grad to have when selecting an employer? Not if you start your career...

Do You Have What It Takes To Work As A Social Media Or Community Manager?
Do You Have What It Takes To Work As A Social Media Or Community Manager?

Congratulations! You've just chosen quite possibly one of the most exciting and unconventional career paths currently out there. Just...

Behind The Scenes With 3 Recent Grads At EF Education First
Behind The Scenes With 3 Recent Grads At EF Education First

When TalentEgg visited EF Education First's head office in downtown Toronto to go behind the scenes with recent grad employees Megan...

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Office Hours: Learn About Student And Entry Level Jobs At Molson Coors

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Ambitious Public Outreach Fundraiser Reaches Senior-Level Role By Age 23
Ambitious Public Outreach Fundraiser Reaches Senior-Level Role By Age 23

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A Day In The Life: 3 Junior Sales Representatives At LightSpeed

Sometimes, walking through a potential employer's door can be the most important part of your job search. Concordia University...

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How'd He Do It? Tips From A 2011 MasterCard Canada Intern

This time last year, MasterCard Canada embarked on the first ever "social interview" to find summer interns. Using an interactive call...

Inside The Recruitment Process At EF Education First
Inside The Recruitment Process At EF Education First

Carrie Bedesky is the Recruitment Co-ordinator at EF Education First in Toronto. Carrie is a recent grad herself - after completing a...

A Day In The Life: Tour Manager And Customer Service Rep At EF Education First
A Day In The Life: Tour Manager And Customer Service Rep At EF Education First

These are not your average sales or customer service jobs. At EF Education First, they're all about helping teachers and students...

IMBA Grad Starts His Online Marketing Career With Canadian Tech Company Kobo
IMBA Grad Starts His Online Marketing Career With Canadian Tech Company Kobo

Think you have to go to Silicon Valley to start your career with a young, fast-growing technology company? Not if you work at Kobo,...

5 Tips To Help You Survive Your Graphic Design Program
5 Tips To Help You Survive Your Graphic Design Program

As a Graphic Designer working in the field for almost two years now, I am constantly looking back to see the progression I've made from...

A Day In The Life: Procter & Gamble Customer Business Development Account Manager
A Day In The Life: Procter & Gamble Customer Business Development Account Manager

Being a Customer Business Development (CBD) Account Manager at Procter & Gamble is different than most sales jobs at other companies....

Behind The Scenes With 3 Kraft Interns
Behind The Scenes With 3 Kraft Interns

TalentEgg visited Kraft's Canadian corporate headquarters in Toronto to interview three students who completed internships with Kraft...

Start Your Marketing Career With A Post-Graduate Certificate Like This Laurier Grad
Start Your Marketing Career With A Post-Graduate Certificate Like This Laurier Grad

A blend of sales, communications and business development, marketing is becoming an increasingly popular career choice. It's a very...

What Are The Most In Demand Marketing Skills?
What Are The Most In Demand Marketing Skills?

Looking in the marketing and advertising sector? (Me too!) I bring you good news! Marketing and advertising professionals are...

Building Your Personal Brand For A Career In Sales And Marketing
Building Your Personal Brand For A Career In Sales And Marketing

Marketing and sales students - this post is just for you! With leaves changing to fall colours, many companies have been hitting...

Average Starting Salaries For New Grad Jobs In Sales And Marketing
Average Starting Salaries For New Grad Jobs In Sales And Marketing

Whether you're a student interested in pursuing a sales and marketing career, or a new grad looking to find out how much you can expect...

How To Succeed In Sales: Tips From A Softchoice Sales Rep And Manager
How To Succeed In Sales: Tips From A Softchoice Sales Rep And Manager

Most new grads have a tough time picturing themselves in sales, even though there is the opportunity to work with some of Canada's top...

Q&A With A Procter & Gamble Assistant Brand Manager
Q&A With A Procter & Gamble Assistant Brand Manager

Stephanie Tacconelli, a 2010 graduate from the commerce program at Queen's University, originally became interested in working as...

McGill Arts Grad Climbs From Junior Sales Rep To Sales Manager In Four Years At LightSpeed
McGill Arts Grad Climbs From Junior Sales Rep To Sales Manager In Four Years At LightSpeed

When you're first starting your career, there's a lot of talk about starting at the bottom of the ladder and working your way up....

All About Guerrilla Marketing: The New Kid On The Block
All About Guerrilla Marketing: The New Kid On The Block

Has anyone ever handed you a flyer, a sample, or a product in a public place, or have you ever seen a stream team perform a public stunt...

How To Work In Marketing Without A Marketing Degree
How To Work In Marketing Without A Marketing Degree

A 2001 study revealed that a career in marketing does not depend on earning a marketing degree but more on your skills and networking...

There's No Career More Rewarding Than Sales, Says Recent UWO Finance Grad
There's No Career More Rewarding Than Sales, Says Recent UWO Finance Grad

This UWO grad (who got his job through TalentEgg!) says he gets daily satisfaction from his job and he doesn't think there's a more...

Everything You Need To Know About Careers In Sales
Everything You Need To Know About Careers In Sales

A career in sales can mean you're working behind the scenes, or upfront as a representative for a company. Most businesses depend on...

Resume Tips: How To Write The Perfect Sales Resume
Resume Tips: How To Write The Perfect Sales Resume

Xerox Recruitment Specialist Amelia Bourbonnais typically reads at least 30 to 50 resumés per week, so she knows what she likes....

3 New Jobs In Internet Marketing And Sales, And How You Can Get One
3 New Jobs In Internet Marketing And Sales, And How You Can Get One

Most businesses can't afford to not have a website or social media presence in this day and age. With the increasing need to reach...

Graphic Designer Says The Best Part Of A Career In Marketing Is Working With People
Graphic Designer Says The Best Part Of A Career In Marketing Is Working With People

Dan Ioanitescu is a Graphic Designer on the Corporate Marketing Team at Softchoice in Toronto. He's responsible for creating artwork for...

A Sales Career With Xerox Is Like Running Your Own Small Business
A Sales Career With Xerox Is Like Running Your Own Small Business

Starting a sales career at a company like Xerox Canada is like running your own small business with the support an international brand,...

Determine Your Own Pay With A Career In Sales
Determine Your Own Pay With A Career In Sales

Braden Staranchuk says one of the best parts about a career in sales is that the sky is the limit in terms of how much money you can...

Sales and Marketing Jobs + Programs