You need to build your personal brand as a sales and marketing student because potential employers want to see that you can apply the basic principles of marketing. If you can’t sell or market yourself, why should they trust you to market or sell their products and services?
There’s no such thing as a degree in sales – how do you know if you can be successful in business-to-business (B2B) sales? Tips from a Territory Sales Representative and a Sales Manager at Softchoice, a leading North American reseller of IT products and services.
Has anyone ever handed you a flyer, a sample, or a product in a public place, or have you ever seen a stream team perform a public stunt using a product or brand? This kind of marketing is called “guerrilla marketing”—something that Calum McGuigan and his company Fervent Events specializes in.
Brandon Lewi (who got his job through TalentEgg!), a 2009 finance grad from the University of Western Ontario, says he gets daily satisfaction from his job and he doesn’t think there’s a more rewarding career out there than sales.
Xerox Recruitment Specialist Amelia Bourbonnais typically reads at least 30 to 50 resumés per week, so she knows what she likes. Check out this article and video for tips on how to write the perfect sales resumé!
With the increasing need to reach people online, the marketing and sales field needs new recruits who are innovative and tech savvy. There are online marketing careers with small and large businesses, and you can also work for yourself as a freelancer.