Facebook Launches New Digital Tools to Help you Make a Difference and Drive Social Change

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As the exclusive Nonprofit Community Partners of Facebook Canada, our family of career sites is excited to be part of their announcement about Facebook’s newest digital innovations that make it easier for you to make a difference!

With National Philanthropy Day (November 15), Giving Tuesday (November 27) and the holiday season just around the corner, giving back is top of mind for many Canadians.

Facebook Canada has just announced how you can really get into the giving spirit with the launch of new fundraising tools in Canada that amp up your social impact. These tools provide new ways for Canadians to support the causes that are important to them. Facebook’s new tools provide a platform for making direct donations to the nonprofits and charities Canadians care about. Facebook doesn’t charge fees on donations made to nonprofits via the platform so 100% of the dollars raised go to the nonprofit!

Even more egg-citing, individuals and verified Pages (including nonprofits and public figures) in Canada can create fundraisers for charities on Facebook and add donate buttons to their posts and Facebook Live videos. Those watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the page.

Facebook is also adding thousands of Canadian charities for the first time, providing individuals with the opportunity to support their favourite causes directly through Facebook Fundraisers. To date, Facebook has reached a major giving milestone – $1 billion raised globally through Facebook.

So what’s holding you back? Get ‘cracking’ and into the spirit of giving and check out our Facebook live recording of the announcement and learn how to use the digital tools from Facebook’s to donate to your favourite causes and amplify your social impact!

Nonprofit Fundraisers Overview

Facebook Announces the Launch of two New Nonprofit Tools

Donate Buttons & Fundraisers

1. Donate button – a quick and easy way to raise money for thousands of Canadian nonprofits on Facebook
General: Donate buttons provide a quick way to raise money for a nonprofit. People can donate in just a few taps without leaving Facebook.
Donate button on posts: People can add a donate button to their posts to quickly collect donations for causes from a Profile or a Page. The donate button can be attached to any post including video, photo or text.

Donate button in Facebook Live: To make it easier to collect donations during a Live broadcast, people can add a donate button directly to their Live broadcasts to raise money for a nonprofit on their iOS device via a Profile or a Page. On Android, people who have created a nonprofit fundraiser can attach their fundraiser to their Live broadcast via their Profiles. Those watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the page.

Donate Button in Live (ENG)

2. Nonprofit Fundraisers – people and verified Pages including nonprofits and public figures can set up a fundraiser to raise money for a nonprofit. Fundraisers allow people to set up a dedicated page to tell others about a cause and rally around a fundraising goal.

When people mobilize around the causes they care about, it builds a safe and supportive community. With Facebook’s new charitable giving tools, it will make it easy for our community to raise money for the causes they care about.

How nonprofit fundraising works:

When you create a fundraiser to benefit a charity, you’ll be able to select a charity that you want to support. Fundraisers allow people to set up a dedicated page to tell others about a cause and rally around a fundraising goal. To create a fundraiser, visit facebook.com/fundraisers.

When you add a donate button to your posts or Facebook Live videos, you’re able to promote one-off asks for charities without having to commit to a fundraising goal or timeline.
Donations to registered charities in Canada are received and granted by PayPal Giving Fund. To learn more about PayPal Giving Fund, visit their website.

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