Exploring the Digital Marketing Certificate Program at McMaster University Centre for Continuing Education


Now that it’s 2016, we can make it official: the world has gone digital.

Thanks to incredible developments in the tech industry, this area is growing 10 times faster than any other economic sector. Digital media is playing an increasingly significant role in our daily lives, which means one thing for professionals: plenty of opportunities.

If you already work in digital marketing or are looking to make a career change, you may want to consider updating your skills to take advantage of new industry trends and developments. If you love to learn, enjoy making new contacts, and are curious and creative, a career in Digital Marketing could be perfect for you. Of course, being a bit of a metrics nerd doesn’t hurt either.

These attributes will get you off to a good start when it comes to pursuing this option, but the crucial next step? Enrolling in an educational program that will give you the foundational and technical skills to utilize newly developed marketing methods. One such program is the Digital Marketing Certificate at McMaster University Centre for Continuing Education (CCE).

At McMaster CCE, students work with passionate, committed instructors who have extensive knowledge of their field. The Digital Marketing Certificate program, comprised of five online courses, is perfect for professionals with busy schedules. You can direct your studies at your own pace, taking as many or as few courses as you like per semester. For those who have a degree or diploma in Marketing, Communications, or a related field or 3 years or more of relevant experience, this continuing education program can help you excel in your industry.

What Will I Learn?

Over the course of the Digital Marketing Certificate program, students will learn a variety of diverse skills that can be applied to the most cutting-edge media technologies. The program consists of 5 courses: Fundamentals of Digital Marketing, Digital Marketing Strategy, Search Engine Optimization, Content Management, and Data Management. Each course takes 12 weeks and is delivered completely online; students can take multiple courses at once if they prefer and can decide their own learning speed. The program tends to take 1 year to complete.

Over the span of these courses, students will build a foundation of marketing theory and marketing best practices, as well as learning to create digital content strategies that will resonate with a wide audience. Moreover, you’ll be able to track the success of your marketing projects with data metrics, meaning that you’ll be able to see how your in-class knowledge takes effect in the real world.

The benefit to this wide range of courses is that you’ll also be able to get a sense of what area of Digital Marketing suits you best. For example, the Fundamentals of Digital Marketing will give every student an essential understanding of topics like strategic digital marketing, social media and email campaigns, analytics, and search engine optimization, whereas the following courses will give you a more in-depth understanding of each topic. Whether your passion is big-picture digital strategy creation or detail-oriented data management, the Digital Marketing Certificate program at McMaster CCE will help you become an expert in the field.

Developing Your Career

If you think about it, digital marketing touches nearly every part of our lives. Whether you’re scrolling through your Instagram feed, watching your favourite YouTuber, listening to a podcast, or viewing an online lookbook, you’re engaging with digital marketing. As a result of the rapid development of new media platforms, there are more venues for digital marketing than ever before.

Since the Digital Marketing Certificate program at McMaster University Centre for Continuing Education is open to professionals currently working in Public Relations, Design, Graphic Design, Entrepreneurs, Multimedia, and Marketing, you will already have expertise that you can apply to new media contexts. The part-time Digital Marketing program helps you apply your established talents to new contexts and industry trends.

And, because the Digital Marketing Certificate program has such a wide reach, students from diverse professional backgrounds enrol. Students learn from one another’s experiences, meaning that their insights will enrich your education and vice-versa. This aspect of the program will also help you get a sense of the various different specialties that overlap in Digital Marketing. McMaster CCE emphasizes collaboration between students, meaning that you can grow your network by engaging with colleagues from across Canada, including your instructors. While the Digital Marketing Certificate lasts for a year, the lessons you learn and the connections you’ll form can last a lifetime.

Learn More

If you’re interested in learning more about the Digital Marketing Certificate program at McMaster University Centre for Continuing Education, you can register for a program preview (Next webinar: December 1) or learn more by signing up for e-mail updates. You can also check their TalentEgg employer page to see how other students have benefitted from enrolling in McMaster’s continuing education programs!

For professionals who are already connected to the digital marketing industry, the significant changes taking place can feel a little overwhelming. Still, while change can be challenging, it’s an opportunity to learn more about your industry and gain new skills that will distinguish your willingness to innovate. The professionals at McMaster are committed to providing extensive learning support and a comprehensive perspective on how your industry is innovating, and how you can do the same.

Learn more at McMasterCCE.ca