A professional biography is something everyone needs, but not everybody has.
Whether you are on the job hunt or not, a biography is good for more than just your resume. Do you use LinkedIn? One of the first sections on a profile is the summary section – a perfect spot for a professional bio. Additionally, biographies are often used on websites, company directories, reports and more.
Here’s a quick checklist of everything you need to create a stellar professional biography.
Choose a professional name and stick with it. If you’re looking to head into more of a corporate setting, your full name will have more of an impact. But, if you’re aiming for a more creative driven environment and you prefer to use a nickname, this could also work to your advantage. Make a decision on how you want to brand yourself and be consistent across all platforms.
As long as you keep it professional, adding personal details to your bio will help you seem engaging and relatable. Just keep in mind that the facts you include should also tie in to your overall branding message. For example, mentioning your love of travel is an easy way to show people that you’re adventurous and love trying new things, without being overly specific.
Your bio is the first glimpse people may get of you, so it should be an effective summary of who you are and what it is you do. Additionally, you should consider where your bio will be used. Is it for a social media platform? Company website? Personal website? A good rule of thumb is to have a main professional bio that you can easily adapt to certain platforms – that way, when you need to write a new one, all you have to do is pick the points abouts yourself you want to highlight for that particular context.
Essentially, your bio should answer the question: “Why are you important?” It should clearly summarize what you do, your level of experience and expertise, as well as any important accomplishments. Also, remember that your biography isn’t your resume, so getting into specific details isn’t needed. You want to provide just enough information to pique a reader’s interest, and hopefully, encourage them to learn more about you.
Even if you think you’ve covered every point on this list, it’s always a good idea to get a second opinion. Send your bio to friends and family members to make sure it’s as clear and concise as possible. Furthermore, getting another set of eyes on it can help clear up any questions or address something you may have missed.
Your professional biography may be short, but it can have a big impact on your future success. Make sure you take the time to craft one that puts you and your work in the best possible light!