The Social Media Clean-Up: How To Get Job-Hunt Ready For The New Year


Looking for a job during the holidays can be challenging, as December tends to be a slow time for new hires.

However, with the New Year just around the corner, it’s important to get your job search into gear now. It’s common for employees’ contracts to end in December and January is the beginning of the financial year for many companies. New budgets can mean additional funding for new positions. In short, the New Year can really put some life back into a frustrating job search.

Not sure where to begin? Your social media channels are a great place to start. The majority of employers and recruiter will check your online presence at some point during the application and hiring process, so it’s important to make sure your profiles are in tip-top shape!


LinkedIn is an egg-cellent platform for job hunting because it can act as a professional online resume and cover letter that employers can check out before giving you a call.

Make sure your profile is up-to-date and as detailed as it can be. This means adding any relevant work experience and your interests so your personality still shows through. Include a professional and flattering headshot and make sure it was taken in an appropriate setting. No selfies at the campus bar!

LinkedIn is a great place for building a personal brand. To start, ensure that your image, language, and personality are all in sync and use proper spelling and grammar on all your social media accounts. According to a 2014 survey by Jobvite, 93 per cent of job recruiters will look at your social media before making a hiring decision, so make sure they’re in tip-top shape before you start your search.

If you’re new to LinkedIn, connect with peers, family and friends first, then start reaching out to industry professionals. And always remember to send a personalized message along with your connection requests!

A professional photo doesn’t have to be boring. Let your personality shine through!


Google+ is also a great job-hunting resource! For example, Google+ Circles allow you to target your message to specific groups, such as people in your field. You can also use it to share links to your published works or projects you’ve worked on. To really build your personal brand, make sure you complete all the areas of your profile. Just like with LinkedIn, you want to upload a nice profile picture, write an engaging headline, and craft a professional bio that briefly explains who you are and what you do.

Twitter and Facebook

Twitter and Facebook are also great tools for personal branding. In fact, having a presence on these platforms can be crucial if you’re entering a creative or media-related field. Just remember to keep your postings in line with the image and brand you’re trying to convey in your CV.

January is a time for change! Spruce up your social media, update your photos and focus on conveying a consistent brand to land that career-hatching position.