Content Marketing is one of the best ways to attract and engage an online audience.
But if you’re new to the job, it can be tricky to keep track of everything – publishing schedules, social media, marketing strategies, the list goes on! Luckily, there are plenty of online resources available to help you stay organized and meet your goals.
Here are some must-have apps for entry-level content marketers!
Planning and organization is essential for Content Marketing, but developing a system to manage your work effectively can be time consuming.
Streamline your workflow with organizational tool Trello. This app acts as the ultimate to-do list – the “boards” feature allows you to organize your ideas by category to clearly distinguish what needs to be done. From there, you can construct a content calendar for the week, delegate tasks to each member using the app, and track each task’s progress. It’s also available as both a web and mobile app so you can add, change, and check off tasks at the office or on the go.
Content marketers need to have a keen eye for spelling or grammatical errors, but even the most experienced professionals might occasionally miss a few typos.
With Grammarly, you can be sure to catch even the tiniest mistakes. This app goes beyond regular spell-checkers, as it not only looks for misspelled words, but also words that are used in the wrong context. Grammarly also screens your work for plagiarism and suggests subtle word changes to enhance the quality of your writing.
One of the biggest challenges content marketers face is managing multiple digital media platforms. From Twitter to Facebook to LinkedIn, it’s their responsibility to ensure that content is published in the right place, at the right time.
Hootsuite acts as a dashboard for all your social media platforms. You can use it to schedule content, monitor likes and comments on posts, and track your social media traffic. This app is also available both online and on mobile devices – helpful for when you need to schedule a last minute post!
Sharing content regularly is an important part of the job, but as a content marketer, you also need to track your content’s effectiveness. Knowing what your audience likes to see and what engages them can help you focus your message and increase traffic on your media platforms.
- For Instagram, try… Iconosquare. From the best time to post to get the most engagement to which filters get the most likes, this app generates valuable data that you can use to optimize your social media strategy.
- For Pinterest, try… Pinterest Analytics. With a Pinterest Business account, you can use Analytics to find out what Pins and boards from your profile people love most, and who your Pinterest audience is, including their gender, location and other interests.
- For WordPress try… Google Analytics. This WordPress plugin allows you to track your website’s search result page, visitor demographics, and click rates.