Landing an entry level position in social media isn’t just about knowing how to use Facebook and Twitter.
Since the social media industry is a popular one among students and grads, it can be tough to get noticed. Fortunately, there are a few simple things you can do to prepare for your next interview. Here are 3 quick tips from employers for entry level social media interviewees to help you land that dream job – and stand out from all the other millennials who have grown up using social media.
1. Prepare writing sample
Go into the interview with one or two ads written for a handful of brands to show off your writing skills. You don’t need a portfolio full of beautiful ad copies (after all, you’re not interviewing to be a part of the creative team), but it would be good to give interviewers a quick and easy sample of what you can bring to the table.
Be sure to choose brands who communicate with different styles to show off your flexibility and demonstrate that you are able to balance different tones of voice. For example, write a couple of sample posts for a company targeted to teenagers, and a few targeted to adults. The contrast of a silly, casual, and humorous tone versus one that is more mature will show potential employers your versatility and ability to connect with different audiences.
2. Be ready to give examples of existing campaigns
It’s very likely that you will be asked to give an example of a social media campaign that you like. Do your research before going into the room to know which campaigns/brands you want to talk about. This is your chance to show off your strategic thinking and deduction skills.
Here are some things to think about: What’s the brand’s target audience? Do they seem to be doing a good job at reaching that audience? What are they doing specifically that makes them stand out? As a bonus, find out what can you learn from that campaign that can be transferred to the brand you’re interviewing for.
3. Have some knowledge of social analytics
Although this is not a requirement, it would be good to show interviewers that you know a bit of the lingo. Again, do your research beforehand. Words like “retweet”, “like”, and “share” are no brainers to everyday social media users, but what does engagement mean? What is a brand’s reach and how can it be measured?
Knowing this won’t just help set you apart from the other interviewees, it’ll be useful once you’re doing the job. Might as well get a head start.