Social media is field with a lot to offer a recent grad or new professional!
While you may already have extensive skills using different social media platforms in your personal life, don’t assume you can ace an interview just by showing up.
Every organization has different goals and expectations of their social media presence, so it’s impossible to predict exactly what kinds of questions you’ll encounter in an interview.
However, there are a number of common topics that are almost certain to come up when you’re interviewing for a role that involves social media. Planning to discuss these areas of your experience is a great way to get your interview prep started.
Your experience with different platforms
To be the in-house “expert” on social media, you’ll need to demonstrate extensive knowledge of common platforms – and the skills to pick up new ones as needed.
Interviewers will often ask questions that pertain specifically to one platform or another, even posing specific scenarios related to social media use.
Personal use of social media is very different from business social media use. Make sure you research and understand the strategy involved with each platform, and be prepared to apply your knowledge to the employer’s questions.
It’s also important to stay up-to-date with the latest trends and platforms. Be ready to discuss how to stay informed with the latest happenings in the world of social media.
Your understanding of analytics
Providing concrete results matters in every role, and social media is no exception.
To show an employer that you’re equipped for the job, you’ll need to demonstrate that you know how to measure results, use different metrics to draw conclusions and make recommendations based on data.
When you discuss a specific situation, project or campaign that you handled in the past, don’t just describe your ideas or how entertaining they were – highlight how you used data to guide your decisions and measure your success.
In your personal life, you probably don’t use data to guide your social media use. In the professional world, understanding the numbers will back up that you know what you’re doing.
Your writing skills
Some interviewers will ask you to complete an onsite writing test, or request a writing sample as part of the screening process.
The ability to function under pressure is a key social media skill, so you’ll need to be ready to produce polished work on the spot.
Make a strong impression during your interview by bringing some relevant writing samples you can provide as needed. If your work has been published online, this is a great way to underscore your past experience and success.
If you don’t have any published work online, starting a blog or personal website to showcase your writing is a great way to get started.
Analyze the company’s current social media presence and channels. Often applicants get so caught up in researching everything there is to know about the company that they forget this simple step.
Interviewers will usually want proof you can improve their social media presence, as well as evidence of your genuine interest in the job opportunity at hand.
Careful preparation can make tackling this (somewhat sensitive) question less challenging, and a great answer can make a significant impression.