Want to be a PR superstar? If you are not already on Twitter, you may want to start there. This industry is quickly steering away from mailing press releases to every single media source on their list, and going social!
Twitter gives you, as a budding star in the industry, the ability to follow amazing PR professionals, gurus, companies, agencies and more. Not to mention, it’s a great place to start to get your foot in the door.
Where do you begin? I’ve compiled a list of some of my favourite PR-related accounts to follow. These accounts provide great resources, content and in my opinion are go-to accounts to keep up to date on everything happening in the industry.
Don’t see your favourite account listed below? Tell us your recommendations in the comment section!
PR Daily News (@PRDailyNews)
PR Daily News shares everything you need to know to keep on top of this industry. This is a great one-stop shop to get caught up on the industry trends and explore tips for improving your public relations strategy and skills.
Edelman PR (@EdelmanPR)
Edelman is the world’s largest PR firm with offices internationally – and their Twitter account does not fall short! They share an inside look at their agency life and work, but also provide advice and industry news.
PR News (@PRnews)
PR News markets itself as a professional’s resource for ideas, strategies and tools to maximize not only your communication efforts but also social media efforts. It is another great resource that can be used as a one-stop shop for all things PR.
Argyle is an independent Canadian PR firm. Their Twitter account offers great insight and resources on the social media and public relations realm. Argyle often asks for follower engagement, offering a great opportunity for you to engage in discussion and get noticed!
IABC Toronto (@IABCtoronto)
Even if you aren’t a Toronto based professional, IABC Toronto can still be valuable to you. Sharing industry updates, information and my favourite, offering weekly Twitter chats from September-June. What’s a Twitter chat? A discussion that happens on a specific subject, at a specific time & date. Twitter chats allow for you to take part in an online discussion and join in on the conversation. These are an excellent way to get noticed and interact with other professionals.
Pam Moore (@PamMktgNut)
Pam hosts weekly Twitter chats called “Get Real Chats”. These chats are about a variety of different topics surrounding both the PR and marketing industry. Participating is a great way to get yourself out there in the industry and also build a strong reputation for yourself on Twitter.