With a growing amount of content online, content marketers are in demand now more than ever before.
Content marketing is all about providing valuable information or content to current and potential customers to build relationships, consumer trust, branding, and awareness.
According to HubSpot’s 2013 State of Inbound Marketing Report, 60% of firms are already using content marketing somewhere in their overall marketing strategy.
Here are 4 reasons why you should consider a career in content marketing:
Join a forward-thinking field
Content marketing is still pretty new and it is constantly changing.
Companies that use content marketing will see plenty of changes in both marketing methods and technologies in order to innovate new ways of executing content marketing.
It’s an exciting time to get on board as a content marketer!
Use your creative flair
Content marketing is all about finding new ways to market ideas and information.
The end goal? Connect to your audience to get traffic and leads.
As a content marketer, you get to use your creativity to create great content: everything from blogs and videos, to social media contests and infographics.
Innovate and enjoy variety
Since content marketing is a dynamic field, you’ll be able to bring new ideas to work, every single day.
No matter where you go to work as a content marketer, you’ll work on a variety of different topics – even if they share an overarching focus.
Connect with others and network
As a content marketer, you will need to know how to ask the right questions, find news-worthy stories and valuable marketing insights.
Whether it’s online or in-person, working in content marketing will connect you with a wide variety of people in your related industry. It’s a great way to build your network!
What skills do you need to succeed as a content marketer?
• Writing and editing skills
• Experience with content management software such as WordPress, Drupal and Blogger
• The ability to collaborate across departments and teams
• Previous marketing experience
• Knowledge and good understanding of sales and marketing structure
• Experience with Search Engine Optimization tools such as link-building, Google AdWords and Google Analytics
• Skills in creating video content
• Tech-savvy and experience with all major social media platforms such as Facebook, Twitter, Polyvore, Pinterest, and Instagram
Do you need a specific degree or major to pursue a career in content marketing?
Many of the skills required to work in content marketing are skills you can teach yourself with a little self-guided research!
A degree background that lets you show off your writing and editing skills (journalism, English, etc.) can help you get started, but it’s more important to show enthusiasm and a commitment to continual learning.