It’s probably one of the most sought after jobs for Gen Y. I mean, who wouldn’t dream about getting paid to be on social media?
Believe it or not, working in social media isn’t as easy as you may think. Just because you’re really clever on Twitter, share great selfies on Instagram, or have 1,000 friends on Facebook, doesn’t mean you are going to land a job in social media.
So how can you get into this industry, what is required of you – and what should you be doing to stand out?
Understanding social media
It’s one thing to be on every latest and greatest social media platform, but you have to make sure you are using these platforms in the right way and have an in-depth understanding of how to use these platforms for business.
Everyone can have Facebook, Instagram, Vine, etc. and have a good understanding of using it, but personal use and business use are entirely different.
Lucky for you, there are a lot of resources available online.
Read blogs, attend free webinars, follow brands and people that are doing an excellent job in the social media realm.
Realize that social media is always changing so it’s going to require you to stay on top of it. Do your research and always be on the lookout for ways to improve your skill set.
Your social media presence
If you want to work in social media, you should probably make sure you have a pretty rockin’ social media presence yourself.
Having a professional and personal Twitter account is great practice for managing an employer’s social media in the future.
I have a professional Twitter account that I use to share industry related content, join in on conversations with other professionals and stay up to date with agencies and industry professionals.
I also have a personal account to post those useless tweets about what I’m eating for dinner.
Work on building your social media presence and make sure you are easy to find. Employers WILL look this up, especially if you’re applying for a job in social media. They want to see that you have a strong reputation, you’re actively posting and you show an overall interest in this industry.
What sort of skills will I need?
Depending on the job in question, you may need industry-specific knowledge or experience to be a strong candidate.
In general, social media jobs require a combination of the following:
- Preferably an education in Journalism, Marketing, Advertising, Communications or a similar related field
- A strong understanding of ALL social platforms (even if you’re not on them
- Familiarity with analytics: what software to use, how to interpret data, how to use this data to improve business or achieve a specific goal
- Excellent writing ability, including samples that demonstrate your ability to write for any type of brand or voice
Working in social media isn’t just about loving the latest and greatest platforms. You have to be able to support your love for social media with knowledge and experience.
Lucky for you, social media is easily accessible to anyone so you can start learning with just a click of your mouse.