You love writing, social media and you know you want to work in marketing: so what do you apply for?
Marketing encompasses so many things – content, sales, advertising, client management and more – making it hard to decide which entry-level career to pursue. In addition, technology and the digital space constantly bring new opportunities for new grads.
Here we’ve outlined some of these opportunities to help you narrow down your job search. Read on and find the right marketing career for you!
Social Media Specialist/Social Media Manager
Organizations need to actively manage social media strategies. A Social Media Specialist or Social Media Manager contributes to and executes these strategies. This person maintains the brand’s identity through updates and engaging content. Within an agency setting, Social Media Specialists adhere to their clients’ needs and post relevant content.
A Marketing Co-Ordinator contributes to product promotion by designing and implementing marketing projects. This person’s duties may include: creating brand awareness, developing campaigns, coordinating special events, writing reports and maintaining marketing-related inventory. This is a great way to get your foot in the door to the marketing world, as you’ll learn a variety of marketing methods and techniques.
An Account Co-Ordinator is an entry level position that coordinates administrative and promotional work for project deadlines. They assist Account Managers or Account Executives with keeping clients satisfied. This role is well-suited to hyper-organized, list-making, detail-oriented people – clients are relying on you to get the work done accurately!
A Project Co-Ordinator assists the Project Manager in completing projects. They coordinate all of the tasks associated with the project and make sure everything runs smoothly. If you’re successful in the role, you could be promoted to Project Manager after a period of time.
A Content Writer produces content for a company’s website. They may also also produce content for marketing materials such as social media updates, e-newsletters and e-mail blasts. Strong writing and editing skills, as well as a knack for the details, are crucial for this role.
Search engine optimization (SEO) exposure will potentially result in more web views, improved analytics, and long term return on investment (ROI) for a website. A Search Engine Optimization or Search Engine Marketing Specialist implements strategies to boost search rankings online. The role involves analyzing web traffic and analytics, and implementing improvements for search engine optimization. SEO specialists also help structure websites, individual pages, and content keywords to improve online visibility.
Explore TalentEgg’s Sales and Marketing Career Guide to learn more careers in these fields!
Sources: The Creative Group Salary Guide 2013