6 Ways To Stay Up-To-Date On The Marketing Industry


It’s no secret that social media and technology increasingly influence the job market, especially in the marketing sector. New jobs in digital marketing, advertising, and communications pop up everywhere. Even traditional positions require employees to be more tech-savvy than ever before.

If you’re interested in working in the marketing sector, it’s crucial to stay on top of industry trends. Connecting with the right resources is a great way to get ahead.

Here’s a quick introduction to a few resources worth exploring – and there are a lot more out there!

Marketing Magazine

Marketing Magazine is a Canadian online magazine that covers advertising, media and public relations. They offer the latest news updates, videos, reports and resources in marketing. Content includes marketing event updates, company innovations and job related information.

American Marketing Association

The American Marketing Association (AMA) is a North American organization with a network of over 30,000 members. Marketing Power contributes to career management resources, publications, journals, training tools and news to enrich marketing knowledge. Their website also offers information on membership, resources, and events that can benefit you based on location.

Advertising Age

Advertising Age features news on marketing, media and advertising. You’ll find helpful tips from industry professionals and relevant blogs. They also cover articles that give insight into the ad agency side of media and marketing. You can view the digital version of the latest issue or pick up a printed one. This lets you know what’s going on in the advertising world from an agency perspective — a useful perspective to have during interviews!

Search Engine Land

Search Engine Land is a source for search engine marketing and optimization in mobile, web, content, and email marketing. This type of marketing influences a large part of ratings and online web traffic. The “How-To” section showcases social media marketing, search engine optimization and web analytics. Search Engine Land is a great starter toolkit for SEO/SEM Marketers in the making!

B to B

B to B serves what its name suggests — an online hub for business to business and marketing strategy. They constantly update their website with effective ways to market in the corporate world. Their headings include social media marketing, email marketing, marketing metrics, direct marketing, advertising, event marketing and media business. B to B benefits current marketing professionals and aspiring digital gurus. You can learn about how these practices apply to real-life businesses.

Profit Magazine – Sales and Marketing

Profit Magazine features everything from startups to Fortune 500 companies. They keep track of the fastest growing companies all across Canada, providing lists and awards in different categories. Their Sales and Marketing section dissects company practices in Sales and Marketing. Read through Profit to learn about what other companies are doing and to identify employers that you’d potentially like to work for.

How you stay up to date on the latest in sales and marketing? Tell us below!

About the author

Jessica Cruz 's scattered thoughts, ideas and quirky comics travel from her mind to paper. She enjoys narrative writing, graphic design, outdoor sports, and occasionally defeating virtual zombies. Her final year at the University of Toronto Mississauga and Sheridan College (joint program) lands a double major in Communication, Culture & Information Technology (CCIT) and Professional Writing. She faces a career quest in the realm of marketing, design, writing, and web. Find her on Twitter or LinkedIn.