5 Tips To Handle “No” In A Sales Job


When I started my summer co-op in sales, I was filled with nerves.

I was excited to be working one-on-one with clients, but I was also terrified that I would disappoint my employer.

One of the most valuable things I learned from my job in sales is that a sales role can often mean experiencing satisfaction and disappointment in very close proximity.

This can be very hard as a new hire without much experience, as you may feel like your failures outweigh your successes.

If you’re starting a job in sales, these 5 tips will help you deal with hearing “no” in a constructive manner!

Treat each “no” separately

When I started my co-op, there were days when all I heard was “no” for the entire morning. I got discouraged easily, so every opportunity that followed a “no” was affected by my deflated attitude.

When starting your sales job, don’t let one “no” have a negative impact on the rest of your day. This will lead to you having write-off days, which can hold you back from reaching your full potential.

Remember that “no” is part of the job

You’d love to come away from every opportunity having exceeded expectations, but that just isn’t possible in reality.

In any career, you’ll need to deal with disappointment and negative outcomes. Keep in mind that everyone goes through these experiences regardless of experience, technique or client base.

Hearing “no” is just a part of sales — use it as an opportunity to rework your strategy and reevaluate your approach with that prospective client.

Keep your confidence up

It might sound cliché, but don’t get down on yourself!

A lack of confidence will be reflected in how you come across during a sale. Even if you haven’t had the best day for sales, it’s important to always treat every sale as if it were your first.

So buck up, choose a smile and push past the negative!

Ask your manager for tips

It’s important to recognize opportunities for growth as they arise, so don’t be afraid to ask for tips and technique advice from your manager.

During the first week of my co-op I asked my manager if he would be willing to spend some time helping me evaluate my sales strategy and communication skills. Before I knew it, I consistently had the highest sales in my region!

Know your exit cues:

A sales skill that no one wants to use – but which everyone needs – is knowing when a sales opportunity isn’t going to end successfully.

Sometimes a client simply isn’t interested. This is okay! It’s important to know when to let a sale go to avoid upsetting the customer.

How do you handle hearing “no” in your career? Share your tips and strategies below!