Recruited 101: 3 Tips For Selling Your Education To Employers


Your degree isn’t unique, but your educational experience is.

This is something you’ll need to keep in mind as you head into recruitment season. Most employers and recruiters have met hundreds or thousands of people in your field, many of whom possess the same credentials as you do.

To make an impact, you need to demonstrate how your education is compatible with the role you’re interested in. This reflects your familiarity with the position itself, as well as your position as a qualified candidate.

You might not have any work experience under your belt, but your educational history is an often-forgotten and incredibly important selling point at your disposal. Just about any post-secondary program will have helped you develop marketable skills that you might not even recognize. Your next task is to communicate that to all those employers.

Check out these 3 tips to help you sell your education during campus recruitment!

Give your education the spotlight on your resume

On the first page of your resume, make sure you have space to list your educational background.

To highlight the unique character of your education, include a brief description of what you learned throughout your program, as well as any extra classes you may have taken that complement the role you’re applying for.

List both the hard and soft skills you’ve learned, or are learning, throughout your program. Be prepared to explain them in further detail!

Don’t box yourself in by imagining how your degree could contribute to success in just one job. Prepare for fall recruitment by collecting possible job titles from different employers and practice explaining how your education fits each one.

You may want to check out a handy guide to keeping your resume organized so that you can stay on top of all this information.

Recruitment Tip: This is a great time to make your minor work for you too! A major and minor combination can make for a versatile background, so make sure you note how those two subjects can (and will) work together!

Make your online presence correspond

Getting your online profile to correspond with your resume is key when it comes to making yourself research-friendly.

If an employer can’t find you online, that doesn’t send a good message – particularly if you’re applying to a job that involves social media responsibilities.

Too many new grads only have the program they graduated from on their professional profile. This doesn’t provide enough detail.

Listing the courses you took in addition to listing your program helps employers explore your skills, which in turn gives them a clearer understanding of why you’ll be an egg-cellent addition to their team!

Recruitment Tip: A savvy job-seeker uses each major social media outlet as part of a whole strategy of self-presentation. Make sure your Twitter and Facebook reflect some of the skills and passions you’re trying to communicate to an employer. 

Present with confidence

Potential employers will often ask you about your reasons for following a particular educational pathway. If you interpret this question as a criticism, you’ll get nervous and freeze up.

Figure out what your motivations were and communicate with confidence. Brainstorm an answer to the following question:

Why did you choose to complete a degree in ______ and apply for this role?

Try and avoid responding like this:

“When looking into programs, ______ seemed like a good route and I didn’t know where my career would take me.”

This answer doesn’t help you communicate your interest and drive (in fact, it does the opposite).

While you don’t want to deliver a script, try and respond with a statement that:

  • Summarizes the key skills and experiences involved in your education
  • Connects these details to the responsibilities of the role at hand
  • Illustrates a unique strength you bring to the table
  • Indicates a clear plan of action that guided your path

Understanding why you’re qualified for a job and displaying confidence in your education can often be the deciding factor for new grads when on the job hunt.

Recruitment Tip: Make sure you believe what you’re saying. It can be hard to display confidence in your skills, but don’t feel like you’re tricking anyone by showing conviction. 

Recruited 101 is here to help you get ready for campus recruitment season: check out other articles in the series!

Photo Credit: University Of Nottingham

About the author

Meghan Greaves is a Bachelor of Arts - Sociology and Marketing Management student at the University of Guelph. She also earned a Business Administration – Marketing (Co-op) diploma from Conestoga College in 2012. Meghan is currently completing a summer internship with TalentEgg as a Editorial & Marketing intern.