About the author

Adam Weitner is an Account Manager with the Consumer Marketing team at Edelman Public Relations. He has been practising in the field of Marketing Communications since graduating from the Algonquin College PR Program in 2008. He describes himself as an energetic practitioner, who strives in a fast-paced environment. He is passionate about life and sees the positive side of every situation. His ultimate career goal is to run his own PR agency serving a wide variety of clients, focusing on new media, but never forgetting about print, radio and TV. You can also find his website and blog at AdamWeitner.com.