How To Write A Marketing Resume That Gets Noticed


When writing a resume for a student or entry level marketing job, think of yourself as the product you’re trying to sell.

After all, as a marketing professional, you should be able to do that!

Market yourself with concrete examples

Try to quantify your experience and create more concrete examples. Include numbers, accomplishments and result-oriented statements.

For example: By how much did you increase revenue? How many volunteers did you oversee? How did your marketing strategy make an impact on the company you worked for?

This will tell potential employers the value you will add to their organization.

Your online presence is key

Digital marketing has become a very important part of any marketing role. If you are to work in marketing, you yourself should have a solid online presence!

Have you Googled yourself? Do you find yourself on the first three pages? If not, that’s okay (for now). But if you do, make sure everything looks professional!

Your resume should include a link to your LinkedIn profile. If you have a professional-looking Twitter account too, that’s even better! Having a great online presence demonstrates that you are tech savvy, up-to-date with social media, and are taking advantage of the digital tools available to you.

Employers will be able to learn more about you online and they will remember you more than the thousands of other resumes they read.

Impress employers further with a personal website and a personal domain for your email address, rather than Gmail or Hotmail.

Understand your audience

One of the major lessons in marketing is to understand your customers. Writing your resume is very much like this: make sure to always tailor your resume toward the job you are applying for. The experience and skills you outline should be relevant to the employer. For instance social media and SEO skills may not be interesting to employers hiring for account managers.

Research the company and the job you’re applying for. Do not write a “one size fits all” resume. Understand their goals, values and the marketing methods the company use.  Tailor your resume to suit the company and their strategies.

Always include a cover letter

As a student or recent grad, chances are your resume will look like another applicant’s, so your cover letter is what makes you stand out.

  • Demonstrate why you are excited about joining the company.
  • Present your research on their organization in the cover letter and write about why you would be a great fit.
  • Give your readers a glimpse of the experience they’ll see on your resume. Remember, the goal of the cover letter is to have the employer read your resume!

Read, review and follow the instructions

I’ve had an employer tell me during my interview, “You’re actually one of the few who sent in an example of your work. In fact, only two out of 12 applicants did.”

  • Read the instructions!
  • Don’t spell the employer’s name wrong!
  • Apply before the deadline!
  • Read your cover letter and resume aloud.
  • Read the email you’re sending aloud.
  • Have a friend read it all over.

Typos, wrong spelling, grammar mistakes, not following instructions and even bad formatting will have employers skipping your resume. Even if you are a skilled, wonderful person, these simple mistakes make you look unprofessional. Employers strongly dislike “simple mistakes.” Make sure to check your work.

Ready to get started?

Every resume is different because every individual is different. For instance, there are people who are stern believers in one-page resumes. Then there are those who just cannot fit all their experience into two pages.*

Just remember to sell yourself in the resume using the tips above (without lying, of course). Do your research and make sure to follow instructions when applying. Don’t forget to showcase yourself and market your skills! The resume is about selling your experience!

Best of luck!!!

*In my opinion, if you have lots of relevant experience for the job, including volunteering and academic work, then I believe you can have a two-page resume. Not three – that’s when you’re applying for a PhD!

Share your tips for student and new grad marketing resumes in the comments below!

Sales & Marketing Week

Photo credit: Michael Nutt

About the author

Kathy Ho started writing for TalentEgg in October 2011. She graduated with a BBA degree at the University of Toronto in the Strategic Management program. Before committing to a career in consulting, she wishes to try different areas in business. Oh, and although she's nervous about it, she loves public speaking. Despite her background in business, she also has a passion for all things creative. She hopes to work in the art industry and maybe pursue her hobby as a painter. She is fluent in Cantonese, speaks broken French and is learning Italian.