Job hunting is not as simple as a handing in a resume and cover letter anymore. Oh no, times have most certainly changed.
And you’re not the only one.
Social media, particularly professional resources like LinkedIn, have made it easier for employers to go searching for great candidates and post jobs to a much wider audience. One tweet can generate an overwhelming response of job applicants, which may help the company’s popularity but can be a burden on hiring managers.
Employers have always had to deal with an large number of applicants, both qualified and unqualified, when jobs are posted publicly, but with the advent of social media, some employers are getting buried under social media applicants and struggle to find that stellar candidate.
“I think what’s happening is that it’s a great tool but it also provides a lot of quantity and that’s been an obstacle for hiring managers,” says Christine Lucy, director of Robert Half Canada. With limited time and resources, she says hiring managers have to figure out how to use social media effectively so that it’s truly a beneficial tool – but there are things that students can do to stand out from the rest.
“When you’re looking for a job, you use every resource at your disposal because you never know where the opportunity will end up coming from” says Christine.
To make the most of your social media job hunt, here are some tips on how to stand out from the hordes of Facebook friends, LinkedIn connections and Twitter followers:
Play it straight
Highlight your accomplishments that are relevant to the posting and make it clear how you fit the job description. Employers are sorting through thousands of twitter-followers and LinkedIn submissions so be a pal and make their job easier. Show them how you are exactly what they are looking for and make it obvious why they should want to speak with you.
Always be professional @jobapplications #hired
Your Twitter feed may read like a who’s-who of hilarious hashtags, but when you’re dealing with potential employers online, always keep it professional. Whether you’re responding to job openings on professional networks like LinkedIn or over less formal Twitter or Facebook, maintaining a level of professionalism will ensure that employers take your application seriously.
Get social with your social network
Just like in the real world, networking is a great way to get your application to the top of the pile. Online, use your connections to get an e-intro or recommendation to employers.
Make the most of your online presence
If employers are connecting with you through social media, chances are they’ll keep clicking and find out more about you online. You already have them on social media, make the most of it by polishing up your personal brand and proving to them that you’re more than just your resume and cover letter. Christine suggests blogging about something related to your field of interest or joining a group and participating in online discussions, as this will show employers that you’re engaged and focused on the profession.