What Are The Most In Demand Marketing Skills?


Looking in the marketing and advertising sector? (Me too!)

I bring you good news! Marketing and advertising professionals are currently in demand as companies and industries build their online presence.

Among the 200 marketing and advertising executives interviewed for the most recent The Creative Group Hiring Index for Marketing and Advertising Professionals, 59% agreed that it’s difficult to find skilled creative professionals today and about one quarter are planning to hire in the next three months.

What are the top skills they’re looking for? Social media savvy, followed closely by web design/production, public relations, and account services.

Marketing and advertising executives were asked, “In which of the following areas do you expect to hire in the fourth quarter of 2011?” Their responses:

  • Social media 24%
  • Web design/production 23%
  • Public relations 22%
  • Account services 22%
  • Marketing research 21%
  • Brand/product management 20%
  • Print design/production 20%
  • Interactive media 19%
  • Media services 18%
  • Creative/art direction 13%
  • Mobile applications development 11%
  • Copywriting 9%


So long, traditional marketing

Marketing and advertising is no longer limited to printed ads, newsletters, bulletin boards, billboards, TV commercials, newspaper ads, and the junk you get in your mailbox AND email inbox. Today, we are fully aware that ads are constantly bombarding us every day and, most of the time, we ignore them.

To get our attention, companies are utilizing word-of-mouth, the Internet, press media, brand image, loyal customers, and lots of creativity in their marketing campaigns. This is why skills such as social media, web design, public relations, and account services are so desirable.


How to get noticed and hired

Remember, marketing is creativity. Creativity like this. This creative talent isn’t taught in school, and it takes time for employers to trust in and implement your ideas. You need to build a portfolio filled with your past effective marketing campaigns.

Get experience if you don’t have any

And if you just don’t have much experience (no worries!), internships, summer jobs, and co-op positions are great places to start. If you’re in a marketing program, you can also include school work in your portfolio.

Don’t forget school clubs and other local communities organizations where you can volunteer as a Marketing Executive, Creative Team Director, Marketing Vice President, Social Media Guy, or just a regular member on the marketing team.

Show employers what you’ve worked on

For those who already possess in-demand marketing skills, especially in social media, boast about them on your resumé! Include your Twitter handle beside your LinkedIn url. You won’t need your Facebook account, as that’s a little personal. But you can include successful Facebook campaigns you have been involved with in the past.

Print out, package in a PDF, or put together an online portfolio, and present to employers any projects you’ve been a part of. Which news media responded to your press releases? Which company liked your sponsorship package? Employers want to know about all the awesomeness you did, and they want that done for their company.


Sales and Marketing Career Guide

Photo credit: Light My Path by Faith Goble on Flickr
About the author

Kathy Ho started writing for TalentEgg in October 2011. She graduated with a BBA degree at the University of Toronto in the Strategic Management program. Before committing to a career in consulting, she wishes to try different areas in business. Oh, and although she's nervous about it, she loves public speaking. Despite her background in business, she also has a passion for all things creative. She hopes to work in the art industry and maybe pursue her hobby as a painter. She is fluent in Cantonese, speaks broken French and is learning Italian.