Start Your Marketing Career With A Post-Graduate Certificate Like This Laurier Grad


A blend of sales, communications and business development, marketing is becoming an increasingly popular career choice.

It’s a very attractive program for both high school students and recent university grads: more and more graduates are going back to school to take marketing post-graduate diplomas and certificates.

For some tips on admissions and job hunting, I spoke to recent Humber College marketing management grad Victoria Begin.

She applied for the program after completing an honours degree in communications at Wilfrid Laurier University. “I think marketing is a great area to work in because it’s always changing. Every day is different. There’s a strong creative aspect to it and I like working with social media. There’s also a lot of room to grow,” Victoria says.

The internship guarantee that Humber offered convinced her to pick the college. “Hands-on experience is so valuable. Every year, the marketing management program has a networking event. Each student must have one attendee they found themselves. While I was there, I met two women who owned a company called Smart Bride Boutique, which is where I interned.”

Victoria recommends that those seeking acceptance to a school should “compare what it has to offer with other places and ask alumni about their experiences. It’s also good to have a portfolio of work related to the field to bring to information sessions and interviews. This could be from a campus club, for example.”

If you’ve been offered a spot, congratulations! But the road to your dream marketing career won’t be without a few bumps here and there. “There is a huge workload. Also, some marketing programs include a lot of group work. This might be difficult to handle for various reasons, like if you’re at a commuter school and people aren’t able to meet frequently,” she says.

Victoria completed the diploma at Humber in spring 2011, and is in the midst of job searching. “The best advice I’ve received is to have a list of websites to visit on a daily basis because jobs go up all the time. Also, have everyone you know read your cover letter because it’s your first impression. Make sure it’s error free. Lastly, dress as well as possible if you’re going for an interview. Carry resumés and business cards.”

Great advice, Victoria! TalentEgg is updated every day with new employers, jobs, articles and videos, so it’s a good idea to visit every day!


Sales and Marketing Career Guide

About the author

Jacqueline Martinz graduated from Wilfrid Laurier University in 2008 with an honours bachelor of arts in English and Global Studies. She has written for The Globe and Mail's Canadian University Report Card 2011, Metro, The Toronto Star's Speak Your Mind blog and CTV News Channel. When she isn't writing, Jacqueline enjoys playing the piano, sailing, and exploring Toronto.