How To Prepare For A PR Internship


You prepared for the interview, didn’t you?

So why not take it to the next level. You can never be too prepared.

Here are a few tips on how to get a head start:

1. Put together an internship toolkit

Grab a binder and fill it with the following:

  • Information about the company: mission statement, services, bios, etc.
  • A company-specific media list (create one on Media Net Central) to start becoming familiar with key journalists
  • Client list: info on the company’s major accounts and even case studies
  • A copy of your internship guidelines and duties from the employer and your internship co-ordinator

Then, go through your school binders and pick out good samples of the following:

2. Make a list of Canadian Press style rules to keep with you

If you’re not sure what the style rule for something is, refer to Tip #3…

3. Ask questions!

Crowd-source for answers.

4. Invest in a professional and comfortable pair of shoes

Not sure which shoes to buy and wear to work? Check out this article for help: What Shoes Should You Wear? Tips From An Image Expert

What did you do to prepare for your internship?


Editor’s note: This article was originally published on kristina vs. the world on May 2, 2011
Photo credit:  I love PR (public relations) by by Derek Silfwer on Flickr
About the author

Kristina Loschiavo is a graduate of the University of Western Ontario, where she specialized in Media, Information and Technoculture. She recently completed the post-graduate Public Relations program at Humber College. Kristina is an avid reader of fashion and design magazines, a pop culture enthusiast and a social media multitasker. Find her on Twitter or sharing PR tips on Tumblr.