This is part of a two article series tracking Jillian’s LinkedIn makeover. Click here to read Part 1.
Now that you’ve fixed your photo, created a dynamic professional headline, and written a stand out summary, it’s time to put the finishing touches on your LinkedIn makeover.
Post your work and use LinkedIn like a portfolio. You can link your blog posts, presentations, photos, and projects using a number of LinkedIn applications, such as Box.net, Slideshare, Behance, or WordPress. You can connect to your Twitter account as well, an important feature for those hoping to get a job in communications.
Make sure you re-arrange your applications so that they don’t appear at the top of your page. Profiles should be organized like a resumé.The most important and relevant items should be at the top.
Networking and recommendations
If you are low on recommendations, search for bosses and give them a recommendation as a manager. Hopefully they will take the hint and give you a recommendation as well.
Don’t forget to search for new connections who have finally jumped on the LinkedIn bandwagon. This way, if some of your employers aren’t on LinkedIn, you can ask friends, classmates or peers you worked with for references to help fill up your profile.
Participate in those groups you joined
I am guilty of joining groups and never, ever commenting. Sometimes I check out links, but I rarely post. Bad, bad, bad.
If you join a group and find out the conversation isn’t relevant or you don’t have much to contribute, quit the group. I’ve done it. Find groups that actually interest you, where you may have information you want to share. Quality over quantity is key.
Personal branding vs. the kitchen sink resumé
A lot of people argue that you need to keep your LinkedIn profile solely focused on your key strengths and that cutting the fat is the best way to make sure you are search engine friendly.
Others say it’s important to include everything. After all, you’re not limited to paper, like a physical resumé, and you never know what people may be searching for.
I would suggest that you think about what you truly want to be hired for. This isn’t to say you can’t apply for other types of positions or transfer your skills to another field, but for online purposes it may be important to focus on certain skills and leave out your summer job at Dairy Queen if you’re not interested in the food and beverage industry.
Don’t forget to join TalentEgg on LinkedIn!