KPMG’s What Makes A Top Employer Video Contest


We asked, and you answered. “What Makes a Top Employer” has come to an end, but its outcome will have a lasting impact for Canada’s next generation of business leaders – yes, you!

It all began on August 25, when KPMG launched the national video contest asking Canadian students enrolled in full- or part-time college and university programs to share their thoughts on what makes a Top Employer.

It was simple: upload your thoughts in a short video to the contest’s website, and let the votes roll in for a chance to win one of two awesome prizes.

Fast forward two months and has received over 30,000 hits, and racked up more than 450 student videos. A success? KPMG thinks so.

The firm facilitated this contest as an innovative way to meaningfully connect exceptional Canadian youth with the winning companies of the 2010 Top Employers for Young People (TEFYP) competition, which the firm sponsored earlier this year.

As the sponsor, KPMG is wholly invested in contributing to the development of workplace environments where today’s young people – Canada’s future business leaders – not only want to be, but will thrive. “What Makes a Top Employer” was an effort by KPMG to make sure that the voices of talented future employees (yes, YOU!) were heard by organizations that have the ability to transform their thoughts into reality.

But it gets even better. Now that “What Makes a Top Employer” has ended, the students with the best videos have been selected to receive some pretty cool prizes.

Out of three finalists, Jillian Walker from the University of Lethbridge was selected as the first place winner for having the most insightful, useful, and thoughtful video response. Jillian received an Apple iPad as well as the chance to meet one-on-one for an hour with each of the following top-notch Canadian CEO’s, who participated in the judging process for the contest:

  1. Bill Thomas, CEO of KPMG Canada, as the sponsoring company
  2. Nadir Mohamed, President & CEO of Rogers Communications
  3. Cameron Heaps, Co-founder of Steam Whistle Brewing Company
  4. Bruce Poon Tip, Founder (AKA “The Captain”) of Gap Adventures
  5. Colin Moore, President of Starbucks Coffee Americas

In the second place category, two winners were selected by popular vote. Marisol Gil Reyes from the University of Manitoba and Julien Cusson from HEC – Montreal each received an Apple iPad.

After reviewing all of the responses, it became evident that each submission was a winner in its own way. So, KPMG decided to share them with the award-winning companies of the TEFYP competition. The best student submissions were edited together for the contest’s conclusion video which was presented at the Top Employer summit on November 1.

Although “What Makes a Top Employer” has ended, its outcome is one that KPMG is sure will have a lasting impact for young people, like you.

The winning videos are forever available on our YouTube channel at, so check them out today! Also, be sure to check out the conclusion video to see if your response made the cut, and to hear what other Canadian students had to say about what they believe makes a true Top Employer.

KPMGWhat do you think of the winning responses? We’d love to hear from you on Twitter at! For more info about KPMG, or to learn about our internship and co-op opportunities, visit our campus website at

This editorial feature is sponsored by KPMG.

About the author

Cassandra Jowett is TalentEgg's Content Manager. She joined the team as a student intern in the summer of 2008, and since then her heart has never really left the Egg Carton. Cassandra is a recent graduate of the Ryerson University School of Journalism, where she earned a Bachelor of Journalism with a focus in writing and editing for newspapers. She has also written and edited for The Globe and Mail, The National Post, t.o.night newspaper and other publications.