Here at TalentEgg, we’re not always fans of stunts to get students and recent grads jobs. Sure, they work sometimes, but when everyone does them, they tend to become commonplace.
But we heard about The Google Job Experiment today and had to share it with you.
Copywriter/director Alex Brownstein, who graduated from Tufts University in 2003 with a B.A. in international relations, recently landed a job at Y&R New York (Young & Rubicam is a large marketing and communications company) by targeting top creative directors in advertising using Google AdWords.
Since no one else was bidding on those names, it only cost Brownstein $6 to target the five creative directors. He got interviews with four of them and job offers from two.
What do you think of the Google job experiment?
