$6 Google job experiment results in 4 interviews and 2 job offers

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Here at TalentEgg, we’re not always fans of stunts to get students and recent grads jobs. Sure, they work sometimes, but when everyone does them, they tend to become commonplace.

But we heard about The Google Job Experiment today and had to share it with you.

Copywriter/director Alex Brownstein, who graduated from Tufts University in 2003 with a B.A. in international relations, recently landed a job at Y&R New York (Young & Rubicam is a large marketing and communications company) by targeting top creative directors in advertising using Google AdWords.

Since no one else was bidding on those names, it only cost Brownstein $6 to target the five creative directors. He got interviews with four of them and job offers from two.

What do you think of the Google job experiment?

via Laughing Squid
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About the author

Cassandra Jowett is TalentEgg's Content Manager. She joined the team as a student intern in the summer of 2008, and since then her heart has never really left the Egg Carton. Cassandra is a recent graduate of the Ryerson University School of Journalism, where she earned a Bachelor of Journalism with a focus in writing and editing for newspapers. She has also written and edited for The Globe and Mail, The National Post, t.o.night newspaper and other publications.