Young entrepreneur profile: JUZD’s lead designer, Jing Liu


What gives someone the idea to start the planet’s first bamboo designer label?

To find out, I caught up with Jing Liu, the visionary lead designer and mastermind behind JUZD, a street wear collection, made exclusively from bamboo fibre.

He began the line in April 2007, with no prior background in the world of fashion.

Liu says he always knew he wanted to work for himself, especially following an experience with the 9-5 routine at a bank co-op during university.

He is committed to and passionate about his work, which is a necessary asset for any budding entrepreneur.

When I asked about his inspiration, he said, “I wanted to express my creative energy unrestricted and the t-shirt was my canvas.”

Liu had done some informal designs prior to starting his line, which were received so well that he decided to take his hobby to the professional level by creating his own label.

Since childhood, Liu has been a creative person. Yet, he had no prior experience or education in fashion, art or design before he started JUZD. “One thing I can say is that I studied and learned as much as I can about all areas from the design element to the business element,” he said.

He kept an open mind and learned a great deal along the way. It is hard enough to start a business, but even harder to start one without any background in an industry.

Did he make mistakes? “I made many mistakes,” he said. “The most common mistake entrepreneurs make is not expecting to make mistakes.”

It’s okay to stumble along the way, he said, as long as you learn from both your failures and your successes.

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About the author

Mira Saraf studied psychology and English at McGill University. When she graduated, she wanted to pursue journalism but somehow ended up working in Montreal's garment industry. From there, she moved to New York to attend FIT. She worked there for a year before moving back to Toronto to work for Winners. Two and a half years in she took over a year off to pursue writing education and a career in freelance writing. She has since returned to the industry and now works for Loblaw/Joe Fresh. She continues to write on a part time basis.