Young entrepreneur profile: Rhyme With Orange founder Alexander Gould


After two years of university, Alex Gould thought he would attempt the impossible. He would Rhyme With Orange.

Alex is in his fourth year of the joint Media, Theory, and Production (MTP) program at the University of Western Ontario and Fanshawe College in London, Ontario.

When not at school, he is working hard on projects for his company, Rhyme With Orange Creative. Alex has a dedicated team of fellow MTP students working for RWO. After two years of business, the rhyming is now better than ever for this gifted team at RWO.

Q. Why did you pick this program?

A. I’ve always had an interest in marketing, communications, and design. This program offered the opportunity to get both a degree and a diploma, as well as the opportunity to engage my interests. The program paired with Western and Fanshawe’s fantastic reputation made me feel confident that it was the right choice. After visiting the campuses and learning more about the program, I knew I was right.

Q. What were some of your ambitions when you were in the later years of high school?

A. I was looking to get into a great school and do something marketing related. I was always very entrepreneurial, and knew that I wanted to start my own business at some point. Throughout high school I was always very motivated to create new and engaging opportunities for students. I’d like to think that I still carry those initiatives today with clients and friends.

Q. Why the University of Western Ontario?

A. The campus, people, and the city of London just can’t be beat. I’d like to think of it as a student-run Toronto. You won’t get lost, and the opportunities and culture are still abundant. The school itself has always had a fantastic reputation, and the MTP program goes unmatched within the country (there’s only 25 people in my stream!).

Q. How old were you when you started Rhyme With Orange?

A. It was summer of 2008 and I was 20 years old.

Q. What inspired you to start Rhyme With Orange?

A. After meeting with agency owners and art directors, I learned that they were all looking for experience and a solid portfolio. I thought to myself, “What if I could create an agency that helped small businesses, while building my portfolio and gaining experience.”

Furthermore, if I could get it to the point where I can hire on my friends and help them out, we all win. Sure enough I was able to hire on 4 of my buddies part-time, who we’re all able to land full-time design and video-related jobs this past summer.

About the author

Sarah Bugeja is a fourth year student at the University of Western Ontario in Media, Information, and Technoculture. Sarah is a passionate believer in the media, and its ability to shape and change our world. She loves popular culture, but has a special interest in political science. "The whole is more than the sum of its parts." - Aristotle