When The Walrus began its development, its founders wanted to create a smart, distinctly Canadian general interest magazine. They also wanted to dissociate this country with the "log chomping" and "earnestness" of our national animal (and cliché), the beaver.
Enter the tusked mammal — an arctic icon they viewed as curmudgeonly but clever, bulky but agile (if only in water). It was an eccentric but sensical choice, they thought — the perfect namesake for a publication with enough intellectual heft, confidence, and wit to dig deeply into matters vital to Canadians.
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