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Digital Marketing - 4 Month Winter Co-op

Toronto, Ontario
Work While Studying, Co-op

Job Description

Digital Marketing – 4 Month Winter Co-op

Marketing is just as much science as it is art. As the Digital Marketing Co-op, you will be part of a fun, high-performing team dedicated to designing and executing marketing campaigns that drive brand awareness and generate leads for sales. Your focus will include transforming data into insights to fuel successful marketing across a range of tactics – including email, social media and third-party programs. You will also provide direct support around the deployment of campaigns using marketing automation technology and examine our marketing funnel to identify opportunities to turn prospects into leads. 

As leading IT Solutions and Managed Services partner, this position offers a unique opportunity to gain valuable experience within the digital B2B IT marketing space. This includes exposure to industry leading partners like Adobe, Apple, Cisco, Lenovo and Microsoft who count on Softchoice to market their solutions to our customers. 

We’re looking for people who: 

  • Collect and organize data from various tools (CRM, Marketing Automation, Social platforms) to report on campaign performance
  • Analyze data to identify opportunities to improve marketing and lead generation activities
  • Monitor and propose improvements to optimize key conversion points within the marketing funnel
  • Apply lead scoring for multi-touch nurture campaigns to identify opportunities for sales
  • Update and maintain the Corporate Marketing scorecard
  • Support other marketing activities as required

 As our ideal candidate, you’ll also have: 

  • Currently enrolled in a Marketing related program with a co-op option
  • Ideally with 1+ years working / co-op experience
  • Highly analytical with an ability to derive meaning from data
  • Understanding or experience with web-related analytics (Google Analytics certificate a bonus)
  • Working knowledge of Excel, PowerPoint, Email Marketing

About Softchoice:

Softchoice is one of the largest IT solutions and Managed Services providers in North America! We are an influential, growth-oriented organization determined to enable our people, our clients, our partners and the communities we serve to realize their potential. Our unique culture fosters a friendly, open-minded workplace where employees are encouraged to bring their whole selves to work. As a member of a dynamic, high-performing team, each Softchoice employee is hungry to learn, valued for their contribution, and approaches each day excited to make an impact.

To apply for the position: If Softchoice and this role sound like a dream come true; please take a moment to apply within your University/College.

In addition, please apply online at If your experience matches with our current needs, our friendly Campus Talent Advisor will be in touch with you!

Again, thank you for your interest in a co-op at Softchoice!