Labatt Breweries of Canada

Across Canada

Category Manager (Toronto)

Toronto, Ontario
Early Career

About the Company 

For more than 160 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith’s, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of becoming the best, most profitable beer company in a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt’s 3,000 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada’s most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We’re also committed to building a company for the long-term with a legacy to be proud of – for the people who work for us and with us; for future generations and the environment; and above all for our consumers.
Job Description
  • Conduct macro and micro analysis of the beer market so as to ascertain consumer trends in the global brewing industry and also in each segment, in order to identify sales opportunities.
  • Write business reviews and analyses on the impact of product promotions, brochures, prices and marketing, as well as recommendations that will encourage growth of the category for Labatt brands.
  • Lead assortment recommendations & create planograms based on category analysis and on objectives of profitability, quantities and aesthetics. Manage the Nielsen & customer loyalty data bank.
  • Propose initiatives to drive traffic, beer category penetration & basket size to grow beer category for major accounts through Joint business plan
Job Qualifications
  • B.A. in business administration (with a major in marketing) or in a related discipline.
  • Close to 3 years’ experience, ideally in retail sales and marketing.
  • Skilled in analysis and observation focused on consumer behaviour.
  • Ability to plan and priorize routine and ad hoc tasks in order to reach established objectives.
  • Mastery of Windows environment and Microsoft Office software (Excel, PowerPoint).
  • Practical experience in complex data bank processing & planogram software an asset (Nielsen, IRI, Dunnhumby, Precima, JDA)
  • Excellent oral and written communication skills in English. Priority will be given to bilingual candidates
  • Independent and dynamic, with good people skills.
  • Ability to travel across Canada & United States occasionally

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

How to Apply