Category Manager (Toronto)
About the Company
- Conduct macro and micro analysis of the beer market so as to ascertain consumer trends in the global brewing industry and also in each segment, in order to identify sales opportunities.
- Write business reviews and analyses on the impact of product promotions, brochures, prices and marketing, as well as recommendations that will encourage growth of the category for Labatt brands.
- Lead assortment recommendations & create planograms based on category analysis and on objectives of profitability, quantities and aesthetics. Manage the Nielsen & customer loyalty data bank.
- Propose initiatives to drive traffic, beer category penetration & basket size to grow beer category for major accounts through Joint business plan
- B.A. in business administration (with a major in marketing) or in a related discipline.
- Close to 3 years’ experience, ideally in retail sales and marketing.
- Skilled in analysis and observation focused on consumer behaviour.
- Ability to plan and priorize routine and ad hoc tasks in order to reach established objectives.
- Mastery of Windows environment and Microsoft Office software (Excel, PowerPoint).
- Practical experience in complex data bank processing & planogram software an asset (Nielsen, IRI, Dunnhumby, Precima, JDA)
- Excellent oral and written communication skills in English. Priority will be given to bilingual candidates
- Independent and dynamic, with good people skills.
- Ability to travel across Canada & United States occasionally
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.