Honda Canada Inc.

Markham, Ontario
Working at Honda
Tree Planting

Life at Honda Canada

The Honda Philosophy is a body of values that collectively define who we are and what we stand for. Honda’s core values guide every decision we make and ensure we act consistently in every situation. These constant philosophical tenets form a touchstone to our past, a guide to our present and hold the key to our future.


To embrace our customers dreams as our own, and bring them closer to achieving them through the products and services we provide.


To have passionate, courteous, and fully certified trained staff to serve our customers.

Respect for the Individual

Respect for the individual reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. At Honda, we strive to nurture and support each person’s unique characteristics by encouraging initiative and by building and fostering trust.

The 3 Joys

Honda’s school of thought is that every person who comes in contact with a Honda should feel joy as a result.

1. The Job of Buying – Customers experience joy by getting a product that exceeds their expectations.

2. The Job of Selling – Our dealers experience joy by forming meaningful relationships with their customers and servicing quality products.

3. The Job of Creating – Associates experience joy by designing, developing and manufacturing innovative products that surpass customers’ expectations.

Challenging Spirit

To always exhibit a challenging spirit through methods of continuous improvement and to never settle for less than great.

Honda Values