Export Development Canada

Ottawa, Ontario
This job is no longer available.

Marketing Research Analyst ( 12 month contract)

Sep 23, 2022
$54,500 to $81,800
Ottawa, Ontario

EDC is Canada’s export credit agency, offering information, knowledge and innovative commercial solutions to help Canadian exporters and investors expand their international business. We take on risk so Canadian businesses can take on the world.

When you join our team, you’ll be helping Canadian companies bring their vision, passion and innovation to the global marketplace. Your knowledge and expertise will support more than 25,000 Canadian companies and their customers in as many as 200 markets worldwide. You’ll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making a difference every day—for companies, for Canada and for the people you work with.

Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer.    #LI-Hybrid

Team & Job Overview

EDC aims to help Canadian businesses go, grow and succeed internationally, and the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs. As part of the Communications, Marketing and Corporate Strategy group, the Customer Experience and Research team is seeking a marketing research analyst with quantitative and qualitative skills to support the organization’s research and customer experience programs. 

As a Research Analyst, you will support deliverables with the goals of further understanding our target market, audiences, customers, customer satisfaction and brand perception. You will leverage data, insights and qualitative data research to effectively inform the business.

Key Responsibilities & Requirements

  • Review and perform quality assurance on research instruments (surveys & interview guides)
  • Prepare sample lists and upload them into EDC’s customer experience and research platform (Qualtrics).
  • Create and test survey distributions in EDC’s customer experience and research platform (Qualtrics).
  • Program surveys in EDC’s customer experience and research platform (Qualtrics).
  • Test programmed surveys in EDC’s customer experience and research platform (Qualtrics).
  • Code Open end responses: hundreds of verbatim, open-ended comments (non-structured data) from survey responses, code them into themes using Qualtrics and help generate insights
  • Load customer survey results manually into EDC’s CRM
  • Create dashboards in EDC’s customer experience and research platform (Qualtrics).
  • Conduct some analysis in SPSS
  • Put together small reports from SPSS analysis into PowerPoint
  • Review and perform quality assurance on reports
  • Use storytelling to bring key insights and results to life

Key Competencies 

  • Market research skills, including experience in analyzing quantitative data by coding open ends into themes, conducting frequencies and crosstabs. 
  • Online survey programming skills using a research platform like Qualtrics or Survey Monkey
  • Ability to prepare and review insight summaries, reports or presentations
  • Effective process improvement and analytical skills
  • Ability to apply analytical techniques to qualitative and quantitative research.
  • Working knowledge of softwares such as Microsoft office, Excel, and SPSS, research platforms (like Qualtrics, Survey Monkey, etc.)
  • Good communication skills and attention to detail
  • Ability to collaborate with other researchers and marketing team members

Screening Criteria 

  • Undergraduate degree in Business Administration, Marketing or related field
  • Working knowledge of marketing or research principles and practices

Asset  

  • Bilingual in both official languages (French and English) 
  • Familiarity with Agile methodologies
  • Familiarity with customer research platform such Qualtrics Experience Measurement Platform
  • College certificate or degree in marketing research and intelligence

Salary
•    $54,500 to $81,800

How to apply

Only candidates selected for an interview will be contacted.
 Application deadline on www.edc.ca/careers : Sep 23, 2022, 11:59:00 PM EDC is committed to employment equity and actively encourages applications from women, Aboriginal people, persons with disabilities and visible minorities. If selected for an interview, please advise us if you require special accommodation. Candidates must meet the requisite government security screening requirements.