EF Educational Tours Canada

Across Canada
This job is no longer available.

Sales and Training Manager

Toronto, Ontario
Early Career

Go Ahead Tours is a division of EF Education First, the world leader in international education. Founded in 1965, EF's mission is to Open the World Through Education. To date, EF has helped more than 15 million people learn a language, discover the world or earn an academic degree. Go Ahead Tours offers industry-leading group tours for adults to destinations around the world. For more information, visit www.goaheadtours.com.

About us

  • We are travelers, innovators, thinkers, and doers
  • We believe in relationship driven sales
  • In the last year, our sales team has traveled to 40 countries, with plans to travel to 38 more in the next 6 months
  • We are open and collaborative- there isn't a cubicle in sight
  • We have proven that working hard can be fun

About the role

This is a dynamic and immersive role that positions you at the very heart of the Go Ahead sales initiatives. As a Go Ahead Sales and Trainings Manager you will play a pivotal role in supporting and driving the growth of our business. You believe that market growth and top notch customer service go hand in hand. You are committed to motivating, developing and driving a team of tour consultants to success. Your team will be responsible for driving the sales process from initial inquiry to creating longstanding travel programs. You are flexible, open minded and lead by example.


Bachelor's degree

  • A minimum of 2+ years of staff management experience
  • A minimum of 2+ years of sales coaching and training experience
  • A minimum of 5+ years of sales experience
  • Excellent verbal and written communications skills
  • Ability to travel


  • Manage a growing team of sales staff, predominantly selling over phone but also in person
  • Give ongoing sales coaching and training to improve quality, conversion and efficiency
  • Lead by example
  • Lead immersive and engaging trainings across our Sales and Customer Service teams
  • Manage the training program that introduces our new hires to Go Ahead's itineraries and sales techniques, and offers continual support to experienced Sales team members
  • Work closely with Sales Directors and our Analytics Team to prioritize sales initiatives and develop strategy
  • Provide a consistent feedback loop to product development and marketing based on customer and competitive insights gathered during the sales process
  • Learn and memorize Go Ahead's many itineraries and programs, and understand what makes them unique
  • Understand product updates and communicate messaging of important changes to our Sales and Service teams
  • Continuously juggle and prioritize tasks
  • Consistently demonstrate an entrepreneurial and positive attitude
  • Both travel and prior sales experience required

Benefits of working with Go Ahead Tours

  • Market-leading healthcare and benefits
  • Outstanding vacation time - three weeks to start - four weeks after year one
  • Paid international travel at least once a year