CPA Ontario is currently in search of a Marketing Specialist to champion initiatives related to acquisition and retention marketing while developing marketing plans and campaigns. In this role, you will support the promotion of Professional Development offerings and an enhanced end-to-end customer experience including lead generation, driving sales conversion, and reinforcing the value to the consumer.
What You’ll Be Doing:
Building holistic marketing and communications launch plans, developing messaging, segmentation strategies, digital marketing strategies and KPIs across channels.
Developing campaign components spanning various channels and touchpoints including email marketing, digital and social content, virtual events and presentations, ensuring alignment to voice and brand guidelines.
Coordinating and executing plans through project management combined with ongoing collaboration and communication with key stakeholders.
Tracking, managing, and reporting on campaign results based on budget and KPIs while providing recommendations for future campaigns and business planning in order to drive campaign effectiveness.
Conducting competitive comparisons and audits to support positioning, messaging, and content development to deliver against objectives while ensuring that messaging resonates with audiences.
Who You Are:
A post-secondary graduate with a degree or diploma in Marketing or Business combined with a minimum of 3 years experience in a marketing or communications role, with a focus on campaign management.
Experienced in developing and executing integrated marketing plans, tracking campaign KPIs with a good understanding of digital strategy.
A demonstrated writer, proofreader, and editor with a solid understanding of project management and a strong attention to accuracy and detail.
A proven creative, innovative and analytical thinker with a strong business acumen combined with excellent problem-solving, and judgement skills with the ability to determine the appropriateness of content for stakeholders.
An excellent relationship and consensus builder with strong interpersonal, negotiation and communication skills.
Digitally fluent with advanced proficiency in Microsoft Word, Excel and PowerPoint with knowledge of email marketing tools, Search Engine Optimization and Google Analytics.
What We Offer:
A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.
Flexible work environments. As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.
Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.
Ongoing learning and career growth. We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.
Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.
Who We Are:
We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca.
We Appreciate Your Interest In CPA Ontario And This Position:
At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.
CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email email@example.com with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.