CPA Ontario

Toronto, Ontario

Email Marketing Specialist

Toronto, Ontario
Full Time

CPA Ontario is currently in search of an Email Marketing Specialist who will contribute to the success and enhancement of our email strategy and serve as a critical part of the digital team. Through understanding user journeys and email analytics you will focus on developing emails that generate high opens and clicks, scheduling and coordinating production, gathering content, obtaining copy approvals and contributing to the overall email marketing strategy. 

What You’ll Be Doing:

Contributing to the execution of all emails including email calendar management, creative briefings, email development and deployment. 

Collaborating with email marketing agencies and other members of the digital team as well as cross-functional business units to build and develop marketing campaign plans. 

Executing on email marketing programs using

Supporting list management best practices and list automation and segmentation. 

Utilizing Salesforce Marketing Cloud tools to strategize, build and automate user journeys

Regularly analyzing and generating reports on performance and ensuring emails are reaching KPI targets while sharing analytics across cross-functional teams. 

Conduct A/B testing strategies to optimize copy, design and campaign performance on an ongoing basis. 

Who You Are:

A post-secondary graduate with a degree or diploma in Marketing or other business discipline. 

Skilled in email marketing and have demonstrated Salesforce Marketing Cloud experience and familiarity with journey builder and audience builder and backend optimization. Certification in Salesforce Marketing Cloud would be an asset. 

Experienced with email analytics and able to generate performance reports and insights (using, for example, Litmus) and working knowledge of Google Analytics and Google Data Studio.

Experienced with copywriting, email development and design and able to design frameworks for A/B testing in email. 

A strong communicator (verbal and written) with excellent interpersonal skills, which enables you to collaborate with colleagues and contribute to ongoing process improvement efforts with ease. 

What We Offer: 

A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together. 

Flexible work environments. As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.

Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward. 

Ongoing learning and career growth. We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us. 

Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.

Who We Are:  

We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: 

We Appreciate Your Interest In CPA Ontario And This Position: 

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals. 

CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.

How to Apply