Brand Manager
CPA Ontario is currently in search of a Brand Manager who will be responsible for supporting the organization’s overall brand strategy and execution plan ensuring maximum impact to our key audiences while aligning with our organization’s strategic goals and vision. In this newly created role, you will be accountable for effectively partnering with multiple stakeholders and cross-functional teams, championing our brand’s values and benefits and ensuring consistency across all channels while serving as a key member of our Marketing Team.
What You'll Be Doing:
Developing and executing comprehensive brand strategies that align with the company’s overall objectives and resonate with our members, students, and stakeholders.
Creating and overseeing the implementation of marketing campaigns that effectively communicate the brand’s values and benefits while managing the brand presence across multiple channels including web, digital, social media, advertising, direct marketing, and events.
Collaborating cross-functionally with multiple departments to ensure consistent brand messaging and visual identity for all internal and external facing collateral.
Monitoring and analyzing brand performance metrics to assess the effectiveness of strategies, campaigns, and making data-driven adjustments as needed.
Managing the brand budget and allocating resources efficiently to achieve maximum brand impact.
Conducting market research to stay informed about our key audiences, members and students, their preferences and interests, and topics related to the CPA designation and while utilizing these insights to refine and enhance the brand strategy.
Working closely with external partners, agencies, and vendors to ensure successful development and production of impactful marketing campaigns and materials.
Who You Are:
A post-secondary graduate with a degree or diploma in Business, Marketing, or a related discipline, combined with a minimum 5 years of brand management experience.
A creative and strategic Marketing professional with a history of success building and managing brands with a strong understanding of brand principles, governance, and execution. Experience in an agency environment is considered an asset.
Experienced in brand development, brand positioning, and messaging strategies with a proven track record of successful brand campaign development and execution.
Digitally fluent in Microsoft Word, Excel, PowerPoint, Teams, SharePoint, and Adobe Acrobat.
A demonstrated critical thinker with strong project management skills and a proven ability to work well with strict deadlines.
A strong communicator (verbally and written) with excellent interpersonal, presentation, relationship building, customer service and negotiating skills.
What We Offer:
A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.
Flexible work environments. As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.
Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.
Ongoing learning and career growth. We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.
Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.
Who We Are:
We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca.
We Appreciate Your Interest in CPA Ontario And This Position:
At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.
CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require disability-related accommodation to participate in the recruitment process, please email accessibility@cpaontario.ca with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.