Social Media Coordinator - St. Felix Centre

May 28, 2021
Toronto, Ontario

The Social Media Coordinator is responsible for planning, implementing and monitoring St Felix Centre’s social media strategy in order to increase brand awareness, improve Marketing efforts and increase fundraising. This position will also be responsible for assisting with the planning and implementing of fundraising initiatives.


  • Participate in developing the social media strategy and large social media campaigns
  • Manages the organization’s social media channels, including Instagram, Facebook, Twitter, LinkedIn, and other relevant platforms
  • Creating written, graphic, and video content that is  informative and appealing to target audiences
  • Facilitate online conversations with supporters and respond to queries
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Keep abreast of the latest social media platforms and trend, best practices and technologies to ensure maximum effectiveness
  • Assist with the ongoing maintenance of the SFC website and portal
  • Research and collect audience data based on demographic and other key indicators
  • Responsible for accurate collecting, storing  and maintaining of data , including all data entry and information updates
  • Analyse and report the success of existing social media projects and strategies
  • Develop an optimal posting schedule to increase visits, considering web traffic and customer engagement metrics
  • Optimize content and engagement following search engine optimization (SEO)
  • Help define most important social media key performance indicators (KPIs)
  • Suggest creative ways to attract prospective supporters and followers
  • Support , plan and assist with large projects, fundraising events, and community management initiatives
  • Write and distribute e-newsletter
  • Other duties and committee work as assigned


  • Post-secondary education or equivalent experience in communications, social media, public relations or marketing


  • Minimum 2 years experience working in public relations or social media role
  • Working knowledge of SEO, key performance indicators and Google Analytics preferred
  • Familiarity with web design and publishing
  • Expertise in multiple social media platforms, with excellent working knowledge of Instagram, Facebook, Twitter and LinkedIn.
  • Experience creating  and delivering  professional content including written, graphic and video
  • Experience with CRM systems is a strong asset as well as some graphic design software
  • Prior experience working in a not for profit organization as asset
  • Experience with fundraising strategy and initiatives considered an asset


  • Proficient in Microsoft Office (Word, Excel, PowerPoint), Zoom, Google Suite,
  • Familiarity with Wordpress, Canva or other graphic design and video editing software
  • Excellent written and verbal communication skills
  • Excellent time management and organization skills
  • Ability to exercise tact and discretion and diplomacy
  • Ability to deal with diverse populations
  • Excellent strategic thinking, time-management, multitasking and analytical skills
  • Great interpersonal and communication abilities
  • Critical thinker and problem-solving skills
  • Ability to gasp future trends in digital technologies and act proactively

Interested Applicants

Qualified applicants should email and resume and cover letter to

Please include the competition # 20-009 in the subject line of your email.

This position is part of the CUPE bargaining unit

This job is from CharityVillage
How to Apply