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Member Retention Specialist - Girl Guides of Canada, National Office

Feb 26, 2021
Old Toronto, Ontario

Girl Guides of Canada–Guides du Canada (GGC-GduC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls.

GGC is actively searching for a Member Retention Specialist.

*Remote work arrangement temporarily due to COVID-19

About this Opportunity

Reporting to the Director, Member Relations, the Membership Retention Specialist will identify, recommend and design ways to retain girl and adult members at GGC-GduC.  The ideal candidate will bring their knowledge and expertise to recommend strategies to the organization and to develop, implement, and continuously improve effective procedures, resources and tools that support members through their relationship with the organization.

Responsibilities include:

  • Research, recommend and engage appropriate internal stakeholders on execution of new member retention strategies.
  • Recommend, develop, execute and evaluate membership retention campaigns.
  • Develop strategic communications to support retention and drive member satisfaction.
  • Develop insights on drivers of satisfaction and report to internal networks to inform actions and strategies that drive retention in girl and adult members.
  • Develop and monitor the typical GGC member lifecycle to support and inform the design of programs and processes at the organization.
  • Execute, analyze and provide detailed reporting of the cycle of membership surveys including joiner, satisfaction and exit surveys for both girls and adults.
  • Analyze membership statistics and make recommendations for improving data requirements to support ongoing projects; provide support for data analysis, when required.
  • Maintain and support the development of membership policies and procedures as needed including performance management and other volunteer management related topics.
  • Support the creation of volunteer position descriptions and assessment of existing ones for improvements and updates.
  • In collaboration with Learning and Development staff support the creation of a learning journey for specific volunteer roles.
  • Coordinate the development of newsletters (Taking the Lead, Trefoil Guild News), the administration of the national and the annual National Volunteer Week recognition program.
  • Administer of the national awards program.
  • Maintain a high level of knowledge concerning the membership database (iMIS) to access information and generate reports.
  • Provide advice and support to senior volunteers on volunteer management topics such as performance management and recognition.
  • Monitor trends and best practices in volunteer management and volunteerism to share with internal network and provide input on programs and activities at GGC.

You are the ideal candidate if you have:

  • Volunteer or membership management experience.
  • Post-secondary education or equivalent experience in Volunteer Management, or a related discipline.
  • Experience designing and executing retention strategies and campaigns.
  • Experience designing, executing and analyzing satisfaction surveys.
  • Strong copy-writing skills with a specific focus on writing for retention and engagement.
  • Experience and excellence in analyzing data and deriving insights for recommendations.
  • Skilled at influencing stakeholders to adopt recommendations for improvements to retention.
  • Exceptional experience at creating reports and PowerPoint presentations to share data in a clear and compelling manner.
  • Proven productivity and collaboration computer skills including Office 365 (Word, Excel, Power Point, Outlook, SharePoint, Teams).
  • An appreciation of a membership-based, not for profit culture and comfort working in an environment of ambiguity.
  • Ability to bring multiple stakeholders together to understand project deliverables.
  • Strong aptitude for problem solving, project management, and designing creative solutions to unique challenges.
  • You embody the attributes of our core DNA – welcoming, imaginative, courageous and enthusiastic.
  • Familiarity with Girl Guides of Canada and experience in the voluntary sector is an asset.

If this sounds like a job tailor-made for you, apply today!  Send your cover letter and resume (as one file) by 5:00 p.m., Friday, February 26, 2021 to:

Leisa McKenzie – Employee Experience Business Partner,

Kindly reference the position title in the subject line of your email message.

Submissions without a cover letter will not be considered.

GGC-GduC is committed to diversity, equity and inclusion.  We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized, Indigenous, people from the 2SLGBTQI+ community, people with disabilities and other equity seeking groups.

Upon request, Girl Guides of Canada-Guides du Canada will make available reasonable accommodations for persons with disabilities during the recruitment process. Accommodation requests should be made in advance to People & Culture at

We thank all candidates for their interest. Only those selected for an interview will be contacted.

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