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Graphic Design and Promotion - Congress of Aboriginal Peoples

Oct 21, 2020
Ottawa, Ontario

Introduction 

The Congress of Aboriginal Peoples (CAP) is one of five National Indigenous Representative Organizations recognized by the Government of Canada. Founded in 1971 as the Native Council of Canada (NCC), the organization was originally established to represent the interests of Métis and non-status Indians. Reorganized and renamed in 1993, CAP has extended its constituency to include all off-reserve status and non-status Indians, Métis and Southern Inuit Indigenous Peoples, and serves as the national voice for its provincial and territorial affiliate organizations. 

Program Background   

The Investment Readiness Program (IRP) is a 2-year pilot program designed to help advance Social Innovation and Social Finance (SI/SF) in Canada.  The program provides time-limited investments to a selection of social purpose organizations (SPOs) including non-profits, charities, co-operatives, hybrid social enterprises, and mission focused for-profits. This provision enables them to participate in the social finance market, access new investment and contract opportunities, and support them throughout the innovation cycle. 

CAP’s involvement as a SPO in the IRP program is focused on ecosystem mobilization to address system-level gaps in key areas such as social research and development, knowledge mobilization, impact measurement, building the readiness of social finance intermediaries, and for-profit engagement. Specifically, CAP is developing a traditional and modern knowledge exchange program that will provide Indigenous communities the opportunity to inform modern SI/SF practice through traditional knowledge and to allow the social innovation community to provide Indigenous communities with a clearer and greater understanding of modern SI concepts. This will be done through the facilitation of research and data collection that will be used to produce a national awareness campaign about SI/SF ecosystems and opportunities and to design and build three eLearning modules. 

 Social innovation and social finance refer to tangible measurable activities operating with the intent to improve social and environmental outcomes. While they are not new concepts, they have more recently been reinvigorated under new names due to their recognized value and potential for yielding insights and addressing social and environmental challenges.  

Employment and Social Development Canada defines Social Innovation as a response to a social or environmental problem (including everything from a program or a service to different ways of structuring organization) which, once adopted, results in better outcomes than existing approaches. Social Innovations have a transformative impact, delivering improvements across organizations, communities, regions, or systems.  

Social Finance refers to investments intended to create a measurable social or environmental impact as well as to generate financial terms. 

Services Required     

CAP is seeking a Graphic Designer and Promotions firms to help us finalize materials to promote the official launch of our eLearning modules, virtual engagement events and our research. 

Specifically, we are looking for four variations of social media content, one of which we would like to be video clips (4), and the graphic design of 4-page pdf download.  

Social Media Content

  • PNG Files
  • Types: (1) Interview Clips – 4 “attention grabbing” posts highlighting Innovators Posts. These should be under 30 seconds, (2) Specific Posts (Self-assessment questions post, Quotes, specific module posts, Art Posts) , (3) Event posts, (4) General Campaign Posts
  • Please note: We have the raw footage for the interview clips already recorded and available.  

Supporting Indigenous Innovators - Supplemental Document 

  • PDF – Downloadable
  • A companion piece to module two that guides learning process, allows for knowledge deepening through activities such as the self-reflection questions featured in module two.  
  • Content developed and approved by CAP

Project Description and Scope  

Under the IRP, CAP is spearheading the development of a traditional and modern knowledge exchange program that would provide Indigenous communities the opportunity to inform modern SI/SF practice through traditional knowledge and to allow the social innovation community to provide Indigenous communities with a clearer and greater understanding of modern SI concepts. This is project is entitled Wìdjìwàgan - Sharing Our Stories: A Traditional and Modern Knowledge Exchange.  

The development of a traditional and modern knowledge exchange program will provide Indigenous communities the opportunity to inform modern SI/SF practice through traditional knowledge and to allow the social innovation community to provide Indigenous communities with a clearer and greater understanding of modern SI concepts. 

Working with the Manager of Social Innovation, the successful candidate will conduct research on Social Innovation as it relates to the Wìdjìwàgan - Sharing Our Stories: A Traditional and Modern Knowledge Exchange.   

Concrete Deliverables and Timeline 

October 21st:

  • Proposal (8 pages maximum)  
  • Covering plan budget, graphic design, timeline and bidder/team breakdown   

October 26th: Offer to be extended  

November 2nd: Contract starts  

November 16th: Contract Finishes  

  • Social Media Content (Posts, Video Clips) 
  • 4 -Page Document  

Budget 

The designers will be compensated $17,000.00 upon completion of work.  

Evaluation Criteria  

CAP will evaluate proposals based on the following criteria:   

  1. Responsiveness to the requirements set forth in this RFP;  
  2. Budget and proposed work plan including timelines;   
  3. Technical expertise/experience of bidder and/or team (include resumes of all individuals to work on the project as well as clearly defined roles and responsibilities within the project scope);  
  4. Relevant and recent sample of work (no more than 2 to 3 examples please); and  
  5. Performance (references).  

Please note that quickest delivery time and cost are among key considerations. Priority to be given to Indigenous applicants.  The deadline for proposals is Wednesday, October 21st, 2020. 

Proposal Submission 

All interested applicants should submit their proposal (8 pages maximum) either via email or by mail referencing “Wìdjìwàgan - Graphic Design and Promotions” to:    

 

Molly Damiani 

Manager, Social Innovation 

M.Damiani@abo-peoples.org 

The Congress of Aboriginal Peoples 

867 St-Laurent Blvd.  Ottawa ON K1K 3B1 

613-747-6022 

 

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