Director of Communications and Marketing - Archdiocese of Toronto

Sep 28, 2020
Scarborough, Ontario
Entry Level, Early Career

Employment Opportunity
Director of Communications & Marketing (Full-time - 35 hours per week)
St. Augustine’s Seminary of Toronto

2661 Kingston Road, Scarborough, Ontario  M1M 1M3
Website: http://www.staugustines.on.ca

Overview:

Reporting to the President-Rector, the Director of Communications and Marketing will  be responsible for supporting the communications and marketing of St. Augustine’s Seminary in order to promote increased awareness of its mission and programs, increased visibility and presentation of its strengths, increased ease of access to information on Seminary programs and events, and increased enrollment in seminarian, lay, and diaconate programs; thus ensuring that the Seminary is reaching all potential beneficiaries of its institutional strengths. The Director of Communications and Marketing will respond to the essential priorities of the pastoral plan of the Archdiocese of Toronto: specifically, to communicate effectively and use resources wisely. This role will be responsible for positioning the Seminary to better respond to the opportunities presented by technology.

Responsibilities:

Ongoing Areas of Responsibility

  • Advising the President-Rector and other Seminary stakeholders on communications and marketing strategies to promote Seminary enrollment, programs, events, institutional reputation, and overall mission
  • Managing development and production of all Seminary communications, in collaboration with relevant Seminary staff: e.g. lay formation and other event posters and advertising, Seminary development newsletter, Institute of Theology student newsletters, promotional materials for general use and specific projects (e.g. vocations conferences, targeted promotion to bishops, fundraising projects, etc.), and other communications material and documents as needed
  • Providing writing support to Seminary leadership, including President’s Office, Dean’s Office, Director of the Institute of Theology, and Development Officer
  • Ensuring consistency and excellence in all Seminary external communications - written and visual, online and physical
  • Managing ongoing website content creation and updating: e.g. event listings, news stories, photos, event information and registration, in collaboration with Seminary Information Officer and IT support services
  • Managing ongoing social media and email marketing content creation
  • Managing development and production of ongoing media content (with technical production support of external media partners): e.g. pre-recorded video lectures/talks/retreats by faculty
  • Fostering relationships with media partners (e.g. Salt and Light) and Archdiocesan Offices (e.g. Office of Vocations, OCY, etc.)
  • Managing additional staff hired throughout the school year or in summer months to assist with media production (e.g. summer seminarian staff)
  • Collecting analytics and other data on effectiveness of Seminary communications efforts
  • Collaboration with Information Officer. Information Officer retains responsibility for:
    • Technical operational duties: e.g. managing Zoom accounts, assisting Seminary staff to set up and use Zoom, responsibility for physical equipment set-up and troubleshooting/support for online Seminary classes, meetings, events
    • Assisting in the posting of content to communications tools – calendar, website, social media – under the direction of the Director of Communications and Marketing

 Special Projects

  • Leading brand renewal project in collaboration with Seminary leadership and external marketing partners
  • Leading website renewal project in collaboration with Seminary leadership and external technical partners
  • Leading development of social media and email marketing communications strategy
  • Leading development of media production strategy (e.g. pre-recorded or live-streamed webinars, retreats, talks, class lectures by Seminary faculty and staff)

General Requirements:

  • Preference for candidates with university degree in communications, marketing, or business management (though candidates with equivalent experience and skills will be considered)
  • Relevant experience in private or public sector with particular emphasis on writing, public presentations, and marketing strategy
  • Superior interpersonal skills to contribute in an academic and religious setting and to communicate effectively with external clergy and lay audiences
  • Professional and creative written communication skills, with strong visual communication and design sense
  • Awareness and understanding of Roman Catholic Church beliefs, organizational structures and dynamics
  • Able to infuse all communications with a spiritual and biblical perspective while remaining contemporary
  • Fluent English language skills, written and verbal
  • Familiarity and comfort with Office 365 applications and video conferencing software (Zoom, GoToMeeting, Microsoft Teams)
  • Comfort with and willingness to expand skills in technical and creative dimensions of print, audio, web, and video production (hardware and software), as well as Office 365 applications (including Microsoft Teams, SharePoint, OneDrive, and Outlook Calendar)
  • A criminal record check will be required.
     

Résumé and cover letter should be submitted in confidence noting position number 2020-12 to Stephanie Nargoz, Director, Human Resources, via email at hr@archtoronto.org, by August 14, 2020.  We thank all applicants, however, only those selected for an interview will be contacted.

In compliance with the Accessibility for Ontarians with Disabilities Act (AODA), the Archdiocese of Toronto provides reasonable accommodations to individuals with disabilities. If contacted for an interview, applicants should make any accommodation needs known at that time.

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