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Digital Marketing Program Manager - World Renew

Sep 18, 2020
Burlington, Ontario
Entry Level, Early Career

World Renew is a Christian International Development and Disaster Response Organization. We are compelled by God’s deep passion for justice & mercy, we join communities around the world to renew hope, reconcile lives, and restore creation - and we have an opportunity for you to join our team!

We are currently looking to hire a Digital Marketing Program Manager to be based in our Burlington, Ontario office. This position will drive the strategy, planning, testing, execution and optimization of all digital brand-marketing initiatives. The individual in this role will help lead the brand’s transformation into a digital first approach; aiding the integration of cross channel campaigns across email, website, blog, social media, direct mail, and personal contacts. This position will play a critical role in elevating the brand and inviting more constituents into brand and fundraising campaigns, taking a mobile first approach. The successful candidate will partner with the US Program Manager, Digital Marketing and report to the Marketing and Communications Director to develop, execute, and optimize a lead generation and new donor acquisition strategy specific to the Canadian audience.

Essential Duties and Responsibilities include the following:

  1. Devise annual digital brand marketing plans including cross channel digital content strategy; propose and manage digital campaign budgets
  2. Shape the digital Canadian constituent experience through the entire donor journey, telling a brand story and driving effectiveness at every step
  3. Plan and execute integrated digital-first campaigns: drive cultivation, lead generation, and new donor conversion in Canada
  4. Create advanced data-driven constituent segments that can be utilized for targeted new donor acquisition specific to the Canadian audience
  5. Work collaboratively with the extended Canadian constituency relations teams (donor and church relations, volunteer programs) to maximize use of data and other teams’ communications channels
  6. Manage marketing agencies and contractors for content creation and marketing project development and evaluation
  7. Report on campaigns and website performance regularly
  8. Responsible for digital campaigns, evaluating effectiveness in real time to adapt tactics to further improve results across social media, email, e-commerce, website, etc.
  9. Collaborate with United States Digital Marketing Manager and entire bi-national Marketing and Communications team for shared campaign content development
  10. Manage World Renew’s digital platforms for design, content placement, and functionality including the Canadian website, online giving platforms, social media pages
  11. Responsible for Canadian social media strategy and performance
  12. Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
  13. Perform other duties as assigned

If you're experienced with digital design and marketing, if you possess strong analytical skills, creativity, and excellent interpersonal communication - have a look at our website for more information about this opportunity:

Candidates interested in applying should do so online, on or before July 27, 2020.

This job is from CharityVillage