CharityVillage

Creative Marketing Lead - The Community Company

Mar 09, 2024
Kitchener, Ontario

We are hiring a Creative Marketing Lead for a permanent, full-time role.


The Community Company's mission is to create a better economic system through community-led social enterprises.

A social enterprise is a business whose primary reason for being is to improve social objectives and serve the common good. Most recently, we launched an employment-based social enterprise in partnership with Cambridge Shelter called 'In our Backyard', which provides graduates of Cambridge Shelter with low barrier employment at a critical intervention point.

We believe that through every successful charity-led social enterprise we create, we are decentralizing wealth and providing consumers with meaningful opportunities to reinvest into our own communities.

 

Who you are:


A results-driven, creative thinker.

Our ideal candidate can be described with these three traits:

Care for Community: You enjoy learning from and hanging out with community members from all walks of life, recognizing that everyone has something of value they bring to the table. You are an empathetic listener who genuinely cares for the well-being of others.

Original Thinker: You are an innovator willing to challenge the status quo and create novel ideas that improve our community. Guerrilla Marketing campaigns excite you because they push the boundaries of what is possible in raising awareness for a new project or social issue.

Entrepreneurial Mindset: You are an entrepreneur at heart. This means you’re proactive, resilient, and determined to see ideas come to fruition. Obstacles are part of your journey, failures are just lessons learned, and you find comfort in the uncomfortable.

 

Company Overview:


Building a Better Community.

The Community Company was founded in 2018 to empower those overcoming adversity through entrepreneurship.

Today, we work with leading charities to research, brand, and launch sustainable social enterprises. We also support program evaluations, strategic planning, and other related services.

To date, we have launched 15 community projects, released 25 products, developed 3 charity-led social enterprises, and have sold to over 2,000 amazing customers who believe in our vision. We anticipate launching another 5-8 enterprises by the end of 2025.



Business as a Force for Good.

We are a Certified B Corporation, a group of organizations committed to using business as a force for good. B Corporations are audited and certified to meet the highest global standards for business. We were also recognized with the “Best for the World” certification in 2022. There are currently 149 B Corps in Ontario and 498 in Canada.

Finally, we are in the research stage of a collectivist ownership structure for The Community Company. Our two leading ideas are creating an ESOP (employee stock ownership plan) or converting our organization into a Workers/Multi-stakeholder Co-operative.

This leadership role offers:

  • A full-time position with a competitive salary, full benefits, insurance, and ample room for wage and career growth.

  • An opportunity to be part of the ownership team either through a stock ownership plan or a Co-operative model.

  • Deeply purposeful work that will make you feel proud of the impact you are creating in community.

  

Role: Creative Marketing Lead

We support charities by researching, branding, and launching a sustainable social enterprise aligned with their social cause. The Creative Marketing Lead will be responsible for helping us brand and launch our social enterprises through creative marketing strategies.

The-better-food-company.jpg


Specifically, ongoing responsibilities will likely include:

1. Client relationship cultivation, actively engaging with our clients to understand their desired outcomes, while fostering a long-term relationship built on trust and reliability.

2. Brand design, leading the creative process to design a memorable brand name, vision, mission, logo, and website for our social enterprises that we launch in partnership with our charity clients.

3. Launch plan creation, designing the blueprint and comprehensive roadmap to get us from ideation to launch. This includes logistics, team management, finances, and go-to-market tactics.

4. Marketing strategy development, crafting the marketing plan that will highlight our social enterprise’s unique value proposition and capture the attention of our community members.

5. Business launch day, orchestrating the end-to-end launch of a new business, from media interviews, to social media campaigns to guerrilla marketing tactics, with the ultimate goal of a grand unveiling that gets our community buzzing with excitement and enthusiasm.

6. Sharing The Community Company’s story, leading the expansion of our social media presence, developing content like videos, blogs, brochures, and deepening our engagement with community.


We’re looking for someone who will take ownership and elevate this part of our business. Ideally, the successful candidate has experience in brand marketing, entrepreneurial endeavours, and creative storytelling. Education and formal training in marketing or business is an asset.

We are based in Kitchener and would like our successful candidate to be living in the Waterloo Region or in Guelph. We will consider candidates outside of these areas.

  

Compensation & Growth:


Compensation & Growth

This is a full-time, 40 hours per week, permanent hybrid role. Most days are remote, with in-person meetings at our Kitchener office and on-site with our clients as required. A willingness and desire to travel for work is preferred. During busy periods, such as the launch of a new social enterprise, in-person days may be more frequent and work hours may be longer.

The annual salary range will be between $60,000 and $70,000 based on experience. There will be yearly salary raises linked to the company’s growth targets. We offer complete health and dental benefits, insurance coverage, 3 weeks vacation, paid time off, and flexible working hours.

In addition to the compensation package, there will be significant opportunities for growth within the organization. We’re not looking to hire someone for the short term; we’re looking for a candidate who believes in what we do and wants to be part of our growth journey for the long run.

 

How to Apply:


Application Details.

To apply, please visit our website by clicking the button below and submit your application through our website form. You can also email your resume and cover letter to careers@communitycompany.org.

In your application, we would like to learn more about how you demonstrate these three traits: Care for Community, Original Thinker, Entrepreneurial Mindset. You are also welcome to share more information about you that will help us better understand you as a candidate. Interviews will start as soon as we receive applications.

We encourage you to apply as soon as you’re ready! Interviews will be ongoing with an expected (but flexible) start date of late February or March 2024.

We welcome people of different backgrounds, experiences, abilities and perspectives to apply for this job posting. If you’ve overcome significant hardship in your life to get to where you are today, please let us know in your application if it’s comfortable for you to share. We recognize that it’s not always about your accomplishments, but the journey that you’ve taken to get to where you are. We value lived experience alongside academic accomplishment.

Even if you don't check every box, we would still encourage you to apply as there may be alternative paid and volunteer opportunities available.

 

This job is from CharityVillage
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