Coordinator: Marketing - Ottawa Humane Society

Dec 11, 2020
Nepean, Ontario

Under the direction of the Manager: Communications, the Coordinator: Marketing is responsible for developing and coordinating marketing campaigns that promote the Ottawa Humane Society and its programs to the public.

Wage: 21.40 - 26.06 per hour (as per the collective agreement)

Professional Responsibilities include:

  • Research, analyse and determine target audiences, angles and positioning for various OHS programs and services
  • Research and make recommendations on which audiences, platforms, and formats to explore to maximize OHS reach and cost efficiency
  • Plan, optimize and implement digital display, mobile, video, social and SEM and SEO campaigns
  • Plan, implement and manage social digital marketing campaigns on platforms like Facebook, Instagram, Twitter, Snapchat and YouTube with potential to expand to other digital platforms
  • Analyze campaign KPIs and other performance data to optimize real-time performance and guide creative strategies
  • Report back to OHS managers and give them audience and campaign insights
  • Monitor media budgets and continuously improve cost efficiency
  • Contract/invoice checking, budget reconciliations, and spend/ROI reporting
  • Write social media and ad copy
  • Develop social media strategies for marketing initiatives
  • Accomplish other administrative tasks as assigned

Required Qualifications:

  • Degree or diploma in marketing or other relevant program
  • Minimum of 2 years of professional marketing planning, implementation and evaluation experience
  • Minimum of 1 year of experience working with internal clients and external contractors
  • SEM and SEO campaign management skills
  • Email marketing experience
  • Basic web development and design experience
  • Content marketing experience
  • Demonstrated proficiency managing paid digital advertising campaigns across display, search and social
  • Excellent verbal and written skills in English are required
  • Bilingual (English/French) is preferredĀ 

Essential duties and working conditions:

  • Employee may be required to work evening, holiday and weekend shifts
  • Employment is conditional upon maintaining confidentiality of OHS information
  • Employment is conditional upon the ability to work around all species of animals safely

The Ottawa Humane Society is an equal opportunity employer. The OHS offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by the OHS regarding a job opportunity, please advise prior to the interview if you require accommodation.

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