Content Manager - University of Toronto Students' Union (UTSU)

Apr 14, 2021
Toronto, Ontario

About us

The University of Toronto Students’ Union (UTSU) is the official student government for more than 38,000 students at the University of Toronto’s St. George Campus, in the heart of downtown Toronto. We lead on service-provision, program development, advocacy, and the development and support of student-leaders. We are currently in the process of preparing for the launch of the Student Commons, which will be the University of Toronto St. George Campus’ first large, student-operated community facility. The UTSU is a competitive employer that aims to foster a culture of belonging, community, and shared-leadership within and among the St. George campus community.


The Role

The Content Manager creates and oversees the development of communications across a range of vehicles as a member of the Outreach & Engagement team. The Content Manager handles the day-to-day content creation needs of the UTSU while implementing long-term systems and processes to support broader outreach & engagement. The volume and complexity of the role requires an individual with strong interpersonal skills, project management and writing and editing capability. 

The Content Manager is a key engagement point for elected student leaders - who operate on an annual cycle - to convey a range of messages, from advocacy to student events. This position is a high-impact role that contributes to the long-term success of the UTSU and its newest enterprise, the Student Commons. 

This position is a management-level role, and is responsible for supervising and motivating the Digital Media Specialist. The Content Manager reports to and receives supervision from the Director, Communications and Engagement. 


Key Responsibilities 

The key responsibilities outlined below are interpreted as being descriptive in nature and are not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. 

  • Liaise with diplomacy between the Outreach & Engagement team and the elected Student Executives, the various staff teams, representatives of the student and university community, and where applicable, the broader student body. 

  • Facilitate communications and decision making between the Outreach & Engagement team and its various internal stakeholders, using a “customer service” approach to engaging with various stakeholders.

  • Apply strategic judgment to triage incoming communication requests.

  • Assist and advise individuals and teams within the UTSU in developing specific communications and/or marketing strategies and content creation to meet their needs through planning and consultation 

  • Collaborate with others to gather information from stakeholders relating to the UTSU’s success, and create processes and materials to effectively communicate the UTSU’s impact to internal stakeholders. 

  • Manage and supervise workflows to ensure projects are completed according to agreed upon timelines. 

  • Anticipate problems and conflicts that might occur as a result of differing priorities, and be responsive and sensitive to issues that require diplomacy. 

  • Write and edit high-quality, complex information, and communicate this information in a way that serves the student community. 

  • Design and deliver online content strategies that make information easy to find, understand, and use; break down complex information for the benefit of a large and diverse student community 

  • Set and uphold a high quality standard for content, relying on knowledge of good design, quality writing, and performance/ analytical measurement 

  • Coordinate engagement, outreach, and communications to UTSU members to ensure consistent messaging 

  • Maintain a knowledge of emerging trends in digital communications, and advise on content and design and strategy in line with those trends. 

  • Measure the effectiveness of communication to create a ‘virtuous cycle’ of continuous improvement based on audience response.

  • Ensure compliance with legislation such as the Accessibility of Ontarians with Disabilities Act, and the Web Content Accessibility Guidelines (WCAG) 2.0 AA 

  • Performance and operational management of a small team working in a virtual environment. 

  • Inspiring, motivating and supporting staff so they are operating at their best, delivering high quality work, and working as an effective team to meet organizational and individual goals. 

  • Coordinate, (and in some cases, manage) the work of external communication consultants, and identify new consultants with additional expertise as required. 

  • Collaborate with other staff members in the development and implementation of new initiatives, and to evaluate the progress and effectiveness of existing initiatives outside of the scope of the elected Student Executives. 

  • Support a culture of cross-functional collaboration and continuous improvement, in which staff members work together to bring about solutions. 


About You

  • You have formal education (a Bachelor’s degree or equivalent) in English, Journalism, Marketing, Communications, or other comparable programs. 

  • You have a minimum of 3 years experience leading content strategy, with at least two years of people-management experience. 

  • You are interested in working in a fast paced, emergent environment, supporting multiple communication streams and juggling different priorities within a dynamic and sometimes ambiguous environment. 

  • You have knowledge and expertise in web design, and with content management systems  (i.e. WordPress)

  • You have competency in and experience with content creation software, such as Google Suite, Microsoft Office or equivalent, and programs such as Adobe Creative Suite, Canva, or other media editing software. 

  • You are familiar with legislation such as the Accessibility of Ontarians with Disabilities Act, and the Web Content Accessibility Guidelines (WCAG) 2.0 AA and its relevance in communications

  • You are action-oriented, and are capable of responding to circumstances calmly, both predictable and unpredictable. 

  • You are committed to building positive working relationships, and possess strong interpersonal, communication, and relationship management skills. 

  • You are self-motivated, with a positive and professional approach to people management. 

  • You know how to work effectively in a student-led environment, and have the experience and/or capacity to mentor, empower, and make space for student leaders. 

  • You are accountable to the principles of equity, diversity, inclusion, and belonging, and can consider issues of access, anti-racism and anti-oppression, gender justice, Indigenous reconciliation, anti-poverty, and other issues of inequity in post-secondary and community settings, and understand the role communications play in upholding these principles. 


Compensation: $65,000 - $75,000, plus a comprehensive benefits package


How to apply

Submit a cover letter with specific reference to your interpersonal and project management experience, as well as a resume, by email to, with a reference to the title “Content Manager” in the subject line. The application deadline is April 14, 2021 at 5:00pm Eastern.

We thank all candidates in advance for their interest. Only those selected for an interview will be contacted. 



The University of Toronto Students’ Union (UTSU) is committed to fulfilling its mission in an environment that embraces and actively works towards equity, diversity, inclusion and belonging. The UTSU seeks to be proactive in attracting candidates who are members of equity-seeking groups, including women, Indigenous people, people with disabilities, racialized people, and people with diverse sexual orientations or gender identities/expressions. 

In order for us to assess all applications in a fair and equitable manner, please indicate to at the time of your application of any requirement for accommodation, or if you would like someone to contact you about individualized application support. 

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