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Communications Content Specialist - Evergreen

Jan 15, 2021
Toronto, Ontario

Introduction:

The Communications Content Specialist is responsible for planning and executing communication initiatives and content development, with a particular focus at this time on the realm of housing and infrastructure. The ideal candidate will be able to develop a content plan that supports program objectives and will showcase their excellent skills as writer and editor across various types of communication, including but not limited to; reports, resources, content series, and podcasts. You have a keen sense of what is happening in the industry to establish content partners to help curate and co-create content and use our portal as a platform to drive innovation.

About Us:

Evergreen is a national not-for-profit helping make cities flourish.  Cities that are low carbon, inclusive to all and sustainable at their core. 

For more than 25 years, Evergreen has been making Canadian cities better places to move, work, live, play and grow.  We’ve worked from coast to coast with governments, neighborhood groups, school boards, developers and residents, collaborating to create better communities. 

About the Role:

The Communications Content Specialist is responsible for planning and executing communication initiatives across all channels to connect with Evergreen’s audiences Canada wide, including helping to manage web content, social media and assist in media relations to amplify our message and build the Evergreen brand. This Specialist has a proven record of developing and implementing effective communications and outreach strategies.

Key Responsibilities:

  • Lead digital content planning and contribute to communications goals.
  • Implement brand guidelines with partners and media.
  • Inform SEO strategy and track digital analytics with actionable insights.
  • Manage the Editorial Calendar schedule.
  • Maintain effective relationships with key stakeholders and media.
  • Contribute to news release writing and media relations.
  • Create and post interactive content on social media channels to ensure they are both engaging. and aligned with our brand.
  • Monitor social channels, for inquiries, trends, and customer service.
  • Create and schedule content.
  • Implement all paid social campaigns and work with partners to execute adwords.
  • Stay up to date on trends, patterns in the community.
  • Creative storytelling; create, write copy, edit and manage content that is consistent with Evergreen’s brand.
  • Develop visuals for the website, social, youtube and email.
  • Edit posts, for spelling, formatting, SEO and links.
  • Manage newsletter creation.
  • Develop and implement the digital content strategy for the programs web portal.
  • Demonstrate a commitment to good internal communications and positive workplace culture.
  • Model Evergreen’s core values.

About You:

You excel in the following areas:

  • Attention to detail. Recognize that details matter.  Work systematically to ensure important details do not slip through the cracks.
  • Customer-focus. Anticipate, understand, and respond to the needs of others in a way that exceeds their expectations.
  • Flexibility/adaptability. Manage ambiguity well. Adapt to changing priorities and conditions in an agile way, responding quickly and effectively. React to change with curiosity and excitement.
  • Proactivity/Enthusiasm/Persistence. Act without being told what to do. Demonstrate passion and excitement over work. Display a can-do attitude.
  • Calm under pressure. Demonstrate composure in stressful situations.
  • Communication. Speak, listen and write in a clear, confident, respectful, thorough and timely manner using appropriate and effective communication tools and techniques

Qualifications:

  • 3-5 years relevant work experience creating and executing content.
  • Post-secondary education in communications with a focus on digital, public relations or equivalent experience.
  • Creative storyteller with proven track record engaging audiences through different channels—including website, social media, print.
  • Excellent written communication skills and knowledge on how to converse, write and edit for digital platforms.
  • In depth knowledge of how to develop, share, and collect data insights for content development on social networks, including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin.
  • Experience managing paid social campaigns.
  • Experience of SEO best practices, google analytics, Adobe Creative Cloud and Hootsuite.
  • Working knowledge of HTML/CSS.
  • Working knowledge of email marketing platforms such as Mail Chimp.
  • Experience in photography and videography an asset.
  • Experience working with Government an asset.
  • Experience in media relations is an asset.

Additional Information:

Reporting Relationships:

  • Supervised by: Sr. Manager, Public Relations & Content

Working conditions:

  • Working hours 40 hours per week
  • Office and remote-work environment, with on the ground presence as required
  • Regular office hours (flexible), with occasional onsite and offsite evenings and/or weekends as required

Contract

  •  Full-Time Permanent

*Please include a cover letter with your resume to be considered for this position.*

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